This Is Officially the Most Popular Hairstyle for Women Over 40

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This Is Officially the Most Popular Hairstyle for Women Over 40 featured image
Photo Credits: : Andreas Kuehn / Getty Images

Move over balayage, there’s a new hair-color trend in town. According to data from Pinterest, Jane Fonda’s new pixie hair made quite the impact, showing “short grey hair” as the top trending hair-related search term for women over 40. 

The I-want-everything platform breaks down who exactly is after the silver ‘do by decade: Pinners in their 40s show a 514-percent search spike, those in their 50s saw a 571-percent increase and those in their 60s searched it 610-percent more than they did the year prior.

You May Also Like: This Super Easy Hairstyle Has Ruled Every Red Carpet This Year

So how do you care for grey strands? Stephanie Brown, master colorist at IGK Salon SoHo says it’s all about the in-shower staples. “Get a good color-treated shampoo and conditioner like Redken Color Extended Shampoo  ($20.50) or Davines Minu Shampoo and Conditioner ($29),” she says. “For dyed silver hair, I also like Overtone Pastel Silver Conditioner ($28) to keep silver hair looking fresh.”

Along with a shampoo designed for color-treated hair—this should be your go-to shampoo—Brown says to also invest in a purple shampoo (we recommend using this once a week to keep tones in check). “Grey or white strands tend to turn yellow sometimes, so using a purple shampoo and conditioner will help,” she says. Brown’s favorites: Muvo Purple Shampoo ($27) and Alias Blonde Ambition Shampoo. “IGK also makes purple drops called Mixed Feelings ($29) that you can add into your favorite shampoo or styling product.”

Last but not least, make masks your friend. “Grey hair tends to be a little drier, so masks will help smooth out the hair and moisturize it so you’ll have less frizz.” Ones to try, according to the expert: it’s a 10 Miracle Mask ($32), Living Proof Restore Mask ($43) and the brightening Davines Minu Mask ($36), which she counts as her all-time favorite.

If you’re feeling the urge to go silver—we’re right there with you!—we’ve rounded up some of our favorite examples to show your colorist. 






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