The SHEGLAM Makeup We Can’t Live Without

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Rowan Lynam

Published: Nov 4, 2024

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In This Article

From Big to Bigger
NB100 and Beyond
The SHEGLAM Products We Can't Stop Using

SHEGLAM products have gone viral since the brand launched in 2019. The products are an NB100 winner, a TikTok staple and our secret to a long-lasting won’t-budge makeup look. And it’s the spirit of the season of giving thanks! So, we’re shouting out our favorites from SHEGLAM’s huge roster. Keep reading for all the brow-enhancing, blush-perfecting, makeup-staying and lip-plumping beauty secrets the brand holds.

From Big to Bigger

It’s no secret that SHEGLAM started as a part of SHEIN. With separate operations and a huge explosion in popularity, the makeup brand fully stands on its own. The immovable makeup setting spray and brightening under-eye powders go viral for a reason. And undeniably, the price tag is a plus.

@workworkwork742 SHEGLAM Sunburst Glow Mixer set. glowy gorgeous @SHEGLAM @NewBeauty Magazine ♬ so this is love – soft girl aesthetic

SHEGLAM makes its beauty products affordable by tapping into the automation process. About 80 percent of production is automated, allowing for huge savings across the chain. According to brand founder Sylvia Fu, automation also allows the brand to increase its quality testing game. SHEGLAM products go through 12 separate quality tests, including one on various skin tones.

NB100 and Beyond

This year, NewBeauty took stock of all the amazing brands that have joined the beauty community recently. With so many incredible launches and iconic beauty moments, we got to work and carefully compiled a list of the top 100 new beauty brands. These are innovators in the field, bringing new technology, affordable high-performance products and trendsetting beauty to the forefront.

SHEGLAM earns this honor not just for its explosive popularity, but for its consumer-driven innovation and unbeatable catalogue of products.

The SHEGLAM Products We Can’t Stop Using

1 / 11

Color Bloom Liquid Blush ($7)

Available in 14 gorgeous shades from dusky rose to sunny nude, this super viral liquid blush comes in a chic gel-to-cream formula that provides high pigment and a smooth finish.

2 / 11

Lock’d In Setting Spray ($6)

This setting spray is no joke. It has 16 hours of hold for an all-day matte finish. We’re obsessed with the 15-second dry time that leaves skin instantly matte and makeup locked in place.

BUY NOW – $6

3 / 11

Insta-Ready Face & Under Eye Setting Powder Duo-Taro ($8)

A perfect duo, this product has a moisturizing pressed powder and an oil-absorbing loose powder. It’s made to set and finish your under-eye makeup and mattify your skin. Brightening in a gorgeous lilac, this duo smooths skin, fills fine lines and absorbs excess oil.

BUY NOW – $8

4 / 11

Pout-Perfect Shine Lip Plumper ($7)

Available in 12 shades, this solid gloss delivers juicy, gorgeous lips without the pain of a traditional plumper.

5 / 11

Brow-Fection Angled Brush & Dip ($10)

Get the microblade look with none of the hassle thanks to this super easy brush and dip. The liquid pigment goes on matte and the angled brush delivers a fluffy, gorgeous brow.

BUY NOW – $10

6 / 11

All-In-One Volume & Length Mascara-Waterproof ($8)

The viral two-in-one mascara but in a colorful, super trendy color. The deep rouge of burgundy is our favorite for delivering the red wine look we’re loving this fall.