SHEGLAM products have gone viral since the brand launched in 2019. The products are an NB100 winner, a TikTok staple and our secret to a long-lasting won't-budge makeup look. And it's the spirit of the season of giving thanks! So, we're shouting out our favorites from SHEGLAM's huge roster. Keep reading for all the brow-enhancing, blush-perfecting, makeup-staying and lip-plumping beauty secrets the brand holds.
From Big to Bigger
It's no secret that SHEGLAM started as a part of SHEIN. With separate operations and a huge explosion in popularity, the makeup brand fully stands on its own. The immovable makeup setting spray and brightening under-eye powders go viral for a reason. And undeniably, the price tag is a plus.
@workworkwork742 SHEGLAM Sunburst Glow Mixer set. glowy gorgeous @SHEGLAM @NewBeauty Magazine ♬ so this is love - soft girl aesthetic
SHEGLAM makes its beauty products affordable by tapping into the automation process. About 80 percent of production is automated, allowing for huge savings across the chain. According to brand founder Sylvia Fu, automation also allows the brand to increase its quality testing game. SHEGLAM products go through 12 separate quality tests, including one on various skin tones.
NB100 and Beyond
This year, NewBeauty took stock of all the amazing brands that have joined the beauty community recently. With so many incredible launches and iconic beauty moments, we got to work and carefully compiled a list of the top 100 new beauty brands. These are innovators in the field, bringing new technology, affordable high-performance products and trendsetting beauty to the forefront.
SHEGLAM earns this honor not just for its explosive popularity, but for its consumer-driven innovation and unbeatable catalogue of products.
The SHEGLAM Products We Can't Stop Using
