Shakira has long been known for her famously truthful and talented hips. This week, the Colombian singer/songwriter is stepping out on a new venture that capitalizes on another one of her most distinct features: her hair. In a nostalgic Instagram post yesterday, the “Whenever, Wherever” singer announced the upcoming launch of her debut hair line, Isima, just in time for her much-awaited North American world tour.
Shakira’s Hair-Care Line, Isima, Is Coming Soon
“Hair has always been such a big part of who I am on stage and in my everyday life,” the singer began in the caption for her announcement post. “Today is the first day of my North American tour, and looking back, I can see how much the way I chose to wear my hair defined the era I was in and the way I felt.” Accompanying the mysterious caption was a carousel of photos featuring some of Shakira’s most iconic hair moments, reminding us all how her natural curls have been such a defining part of her brand for decades.
The end of Shakira’s post directed fans to check out the Instagram account for her soon-to-be-launched hair-care brand, Isima. While the account is not giving too much away in terms of what products fans can expect, the brand’s name and motto—”Más es más” or “more is more”—hints at a collection of hair-loving products that help users embrace their muchness. There is no set launch date as far as we know, only that there is “more to come,” so we’ll have to keep our eyes and ears open and our strands eagerly awaiting for now.
