This Now-$12 Lipstick from a Gwyneth Paltrow–Approved Brand Lasts ‘Forever’

This Now-$12 Lipstick from a Gwyneth Paltrow–Approved Brand Lasts ‘Forever’ featured image
Saie / Getty Images / Daniele Venturelli

You either love matte lipstick or you don’t. I fell into the latter category; it was always too drying, looked too cakey and was a nightmare to take off. If you’ve also faced the struggles of matte lipstick, allow me to let you in on an exciting find: Saie’s Lip Blur.

Clean makeup brand Saie has won over celebrities such as Gwyneth Paltrow, Kristen Bell, Mandy Moore and Miranda Kerr. They’ve also created the ultimate matte lipstick for people who hate matte lipstick. Lip Blur, a soft-matte hydrating lipstick, is everything I always wanted a matte lipstick to be. Shine-free, longwearing and, most importantly, hydrating. Hyaluronic acid, olive oil, jojoba esters and berry fruit wax nourish, soften, plump and, as the name suggests, blur lips in one swipe.

The best part? Beginning today, December 26, Saie is having an incredible 50% off post-holiday sale on all six gorgeous shades of Lip Blur. That means my new favorite lipstick, and thousands of others’, according to reviews, is only $12 through January 1.

Shoppers on the Saie site agree that Lip Blur is “moisturizing” and has “staying power,” but some of their biggest compliments are for the buildable and beautiful color. One says the shade Classic is “the most beautiful shade” of red. “I absolutely loved the color ‘Dada’, it is the perfect fall shade,” writes another. A separate review reads “’Pop’ is the most perfect shade of berry.” Rosy nude shade Modern amassed multiple rave reviews: “perfectly elevates my natural lip color,” “subtle and cute light pink nude shade,” and “perfect classy, neutral nude,” to name a few.

Luckily, this richly pigmented, hydrating, soft-matte lipstick is more affordable than ever. Take 50% off any Lip Blur now through January 1.

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