The Best Purple Toothpaste For Brighter, Whiter Teeth

Hismile V34 Colour Corrector Serum ($24)

Kim Kardashian has proclaimed her love for this “purple shampoo of teeth.” In a previous Instagram story, she told followers she was “obsessed” with the formula that “uses V34 color correcting technology to minimize unwanted yellow tones and staining.” She even showed the camera how “white and neutralized” her teeth looked after using the product. The brand notes that this serum works best when paired with a whitening treatment, but it could also be used on its own, along with toothpaste, to conceal yellow undertones.

Crest 3D White Brilliance Teeth Whitening Purple Toothpaste ($7)

We’ve trusted our oral health in the hands of Crest for years, so it feels safe to try a trend when they’re in on it. Crest claims this purple toothpaste removes 100 percent more surface stains in three days than regular toothpaste. The formula provides 24-hour prevention against surface stains when used twice daily. The innovative technology does just what you want purple toothpaste to do—reduce yellow tones and brighten teeth.

Snow Purple Brightening Toothpaste Color Correcting Tablets ($12)

This temporary teeth brightener helps conceal yellow undertones for a whiter, more luminous smile on demand. Not only will these tablets help brighten dull teeth, but they’re also a plastic-free, sustainable way to maintain your oral health. You pop one in your mouth and chew until you notice it starting to foam, and then you brush as usual.