New Pinterest Data Shows This Surprising Skin-Care Trend Is Booming

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Gone are the days of faking—and striving for—perfect-looking skin skin. While full-coverage foundation, blemish remedies and wrinkle-ironing products once had their moment, new Pinterest data reveals au-natural beauty is taking over.

Freckle Focus
Freckles were the ultimate built-in accessory as the Duchess of Sussex took over the internet in 2018, but the ‘trend’ has since faded—until now, as users are seeking to enhance their spots again. Searches for ‘red hair freckles’ are up more than five times since last June, ‘Asian freckles’ searches are up 59 percent and searches for ‘Black girls with freckles’ have doubled since this time last year. 

Embracing Imperfections
While slapping a blemish-busting patch on a pimple may seem like second-nature, Pinners are officially embracing their natural skin, with searches for ‘acne aesthetic’ and ‘models with acne’ both recently doubling. Even more, searches for quick acne remedies and at-home fixes have both dropped by a whopping 99 percent. 

Perhaps even more surprising, the same goes for reducing wrinkles and scars, with inquiries for ‘wrinkle remover’ down 30 percent and ‘scars remover’ down 96 percent since last June. 

Makeup Moves
Bold, look-at-me makeup is seeing itself out as natural, beauty-enhancing looks are ushering their way in. Searches for ‘natural makeup videos’ are up 62 percent, and ‘natural beauty aesthetic’ are up nine times since this time last year. 

However, Pinners aren’t totally giving up on jazzing up their looks, with ‘colored eyeliner looks’ up almost four times and ‘soft glam aesthetic’ searches increasing by five times. 

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