As a creator, I initially ventured into the beauty industry with makeup, but I always recognized the vital role of skin care. As my career progressed, the need to be transparent and reveal my bare face became very important to me and my audience. While I will always love makeup, I have found strength in embracing my natural face, and I want my community to feel the same love for their skin.
BEST-SELLING PRODUCT
Claro Que C Vitamin C Glow Serum ($67)
Description: This best-selling, non-sticky vitamin C powerhouse brightens and evens out skin tone without the typical serum pitfalls in sight.
FOUNDER NOTES
This was our first launch, and was specifically designed to cater to our diverse customer base, including many people of color. The response has been phenomenal; even three years later, it remains our best-selling product.