The inspiration behind starting Odele came down to believing that premium-performance hair care can and should be widely available at an accessible price point. Quite simply, we wanted something we couldn’t seem to find on the shelf…so we created it ourselves.
BEST-SELLING PRODUCT
Hair Oil ($12.00)
Description: Camellia, baobab, and argan oils nourish all hair types in this luxurious, lightweight formula that repairs, strengthens and softens strands without heaviness.
FOUNDERS' NOTES
Hair Oil: Since launch, brand enthusiasts begged us for a hair oil that can be appreciated by a wide range of hair types and textures, one that is equally as effective as a treatment as it is as a styler, feels like an incredible value and delivers on a range of benefits. Our award-winning Hair Oil offers all of that in an elevated glass bottle that reads quiet luxury. It’s packed with a nourishing blend of camellia, baobab + argan oils to help repair breakage, strengthen brittle hair + add touchable softness without any heaviness or greasiness. It’s lightweight enough for those with fine hair but offers the moisture that curly hair craves.