Our Favorite Beauty Products From The Year’s Hottest Beauty Brands

Online beauty destination Cosmetify’s Annual Index is a look into the world’s most-watched beauty brands, influencers and retailers. Each year, Cosmetify delivers the inside scoop on the brands that are making waves in the ever-evolving beauty industry. This year is no exception. Below, we’ve unveiled not only the names that are on everyone’s lips and filling up our beauty wish lists but some of our favorite picks from these coveted brands. From innovative skin-care saviors to makeup marvels, these brands are setting the bar high. So whether you’re into revolutionary skin care or jaw-dropping makeup, get ready to dive in.

Charlotte Tilbury

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Charlotte Tilbury Airbrush Flawless Finish ($48)

This finishing powder is one of my favorites. Its finely milled texture effortlessly blurs imperfections and sets makeup with a weightless, natural-looking finish. Infused with light-reflecting particles, it gives a soft-focus effect, minimizing the appearance of pores and fine lines.

• BUY ON CHARLOTTE TILBURY – $48
• BUY ON NORDSTROM – $48

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Charlotte Tilbury Magic Cream ($100) 

This moisturizer is renowned for its luxurious formula that deeply hydrates and nourishes the skin, providing a radiant, youthful glow.

• BUY ON CHARLOTTE TILBURY – $100
• BUY ON NORDSTROM – $100

Fenty

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Fenty Pro Filt’r Soft Matte Longwear Foundation ($40)

This foundation boasts an extensive array of shades and delivers a luxuriously soft matte finish. Infused with cutting-edge climate-adaptive technology, it combats heat, sweat and shine, ensuring it withstands the rigors of any day.

• BUY ON SEPHORA – $40
• BUY ON ULTA – $40

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Fenty Gloss Bomb Heat Universal Lip Luminizer and Plumper ($26)

This lip gloss and plumper is exceptional because it not only provides a radiant, glossy finish but also enhances your lips with a subtle plumping effect, leaving them looking fuller and more luscious.

• BUY ON SEPHORA – $26
• BUY ON ULTA – $26

Huda Beauty

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Huda Beauty FauxFilter Foundation ($42) 

This foundation provides a flawless finish—it’s like a real-life filter for your face, giving you that smooth, full-coverage finish that lasts all day.

• BUY ON SEPHORA – $42

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Huda Beauty Easy Bake Loose Baking & Setting Powder ($38)

This powder is a total game-changer—it gives you that airbrushed finish that lasts all day without feeling heavy or cakey. Plus, with its silky texture and range of shades, it’s perfect for baking, setting, and brightening, ensuring your makeup stays flawless from morning ’til night!

• BUY ON SEPHORA – $38

Kérastase

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Kérastase Nutritive Masquintense Fine Hair Mask ($64)

This hair mask provides intense hydration with its blend of potent ingredients that help to revitalize and strengthen the hair from root to tip.

• BUY ON KERASTASE – $64
• BUY ON AMAOZN – $64

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Kérastase Resistance Bain Force Architecte Shampoo ($40)

This shampoo is like a rescue mission for your hair, especially if you have split ends and breakage. Its reconstructive formula leaves the hair feeling stronger, smoother and more resilient.

• BUY ON KERASTASE – $40
• BUY ON AMAZON – $40

Kiko Milano

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Kiko Milano Unlimited Double Touch Liquid Lipstick ($17)  

This chic dual-ended design offers both a highly pigmented liquid lipstick and a clear top coat to lock in color and shine for long-lasting wear without feathering or fading. I personally love the versatile range of shades.

• BUY ON KIKO MILANO – $17
• BUY ON AMAZON – $17

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Kiko Milano Sculpting Touch Creamy Stick Contour ($16)

This contour stick is the key to effortlessly sculpting and defining facial features. It has a creamy texture that glides onto the skin smoothly, giving natural-looking contours with buildable coverage.

• BUY ON KIKO MILANO – $16
• BUY ON AMAZON – $16

MAC

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MAC Strobe Dewy Skin Tint ($38)

This skin tint is perfect for days when you want light coverage. Its lightweight, luminous formula provides a natural, dewy glow to your complexion, enhancing your skin’s radiance without feeling heavy or cakey. 

• BUY ON MAC – $38
• BUY ON NORDSTROM – $38

Maybelline

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Maybelline Sky High Mascara ($10)    

I love Maybelline’s Sky High Mascara because it gives my lashes remarkable length and volume without clumping. The flexible brush makes it easy to reach every lash, ensuring a fully defined and dramatic look. Plus, its long-lasting formula keeps my lashes looking fabulous all day long.

• BUY ON AMAZON – $10
• BUY ON ULTA – $13

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Maybelline FIT Me Matte Poreless Foundation ($9)

This foundation provides a smooth, natural finish that effortlessly blurs my pores. Its lightweight formula feels comfortable on my skin and controls shine throughout the day. Plus, the wide range of shades ensures I can find the perfect match for my complexion.

• BUY ON AMAZON – $9
• BUY ON ULTA – $11

OLAPLEX

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OLAPLEX Nº.7 Bonding Oil ($30)

This oil will leave your hair feeling incredibly smooth and shiny without feeling greasy. Its lightweight formula not only tames frizz but also strengthens and protects the hair from heat damage.

• BUY ON NORDSTROM – $30
• BUY ON SEPHORA – $30

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OLAPLEX Nº.3 Hair Perfector ($30)

If your hair is suffering from damage, this reparative formula significantly improves the health and strength of the hair, making it feel smoother and look shinier. It works wonders on damaged strands, reducing breakage and split ends.

• BUY ON AMAZON – $30
• BUY ON DERMSTORE – $30

Rare Beauty by Selena Gomez 

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Rare Beauty by Selena Gomez Soft Pinch Liquid Blush ($23)

This liquid blush is like a little bottle of sunshine for your cheeks! It gives you that perfect rosy glow. And the best part? It feels so weightless on your skin that you’ll forget you’re even wearing it.

• BUY ON SEPHORA – $23

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Rare Beauty’s Perfect Strokes Matte Liquid Liner ($21)

If you love creating a cat-eye or a winged effect, you must get your hands on this liquid liner. The felt-tip makes it so easy to nail that flawless flick every time.

• BUY ON SEPHORA – $21

The Ordinary

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The Ordinary Hyaluronic Acid 2% + B5 ($10) 

This hydrating serum is perfect for dry skin as it attracts moisture, providing intense hydration and a plumping effect, resulting in a supple and revitalized complexion that feels nourished and deeply moisturized throughout the day.

• BUY ON THE ORDINARY – $10
• BUY ON SEPHORA – $10

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The Ordinary Caffeine Solution 5% + EGCG ($9)

A favorite for reducing the appearance of dark circles and puffiness around the eyes, this serum helps to perk up tired-looking eyes and improve overall skin tone in the delicate eye area.

• BUY ON THE ORDINARY – $10
• BUY ON ULTA – $10