Kim Kardashian West’s Makeup Artist Has Been Using This Same Beauty Product for 18 Years

When a good beauty product comes along—and we mean really good—buy it in bulk. While there’s thousands of mascaras, foundations, and lipsticks on the market, most are simply mediocre at best. However, as Kim Kardashian West’s go-to makeup artist Mario Dedivanovic knows, when you find a product that performs just right, never give it up.

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In fact, Dedivanovic doesn’t just keep repurchasing his favorite beauty products for a few months or a few years—he keeps them for almost two decades. According to an interview with the Coveteur, Dedivanovic says the L’Oréal Voluminous Mascara ($8) is a favorite that he’s been using for years.

“I go back to it [and have been using it] for the last 18 years,” he says. “I try new ones, like the best, most expensive ones, but I literally always go back. This is the one where the clients always ask, ‘What mascara is that?’ It just works.”

So, the next time you’re in the market for a new mascara, give Dedivanovic’s 18-year favorite a try. At only $8, it’s certainly worth it.

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