Laura Geller Beauty has an unrivaled reputation for high-quality makeup formulated with ingredients that cater to and address concerns for people with mature skin. As its eponymous founder and makeup artist, Laura Geller, previously told NewBeauty: “I really want to spotlight mature women, and I want them to feel like they are as much included as young women and models and influencers and let them know that they’re heard, and they’re just as important.”
Laura Geller Beauty strives to achieve that goal with every new launch, campaign and sale they host. (Its famous age-based sale is held on National Mature Women’s Day, a holiday the brand itself registered for every April 9.) Now Laura Geller Beauty is doing it again: today, May 9, begins its nearly two-week long Mother’s Day Sale.
Laura Geller Beauty’s Mother’s Day Sale Kicks Off Today
Now through May 22, you can shop 50 percent off everything Laura Geller Beauty, no code needed, to get mom, sister, aunt, friend, wife or yourself the best beauty essentials that are specially formulated for mature skin. The sale includes best-sellers like Baked Balance-n-Brighten Color Correcting Foundation (originally $38, now $19), the beloved Spackle Skin Perfecting Primer (originally $36, now $18) and the radiance-boosting Serum Blush Cheek Tint (originally $30, now $15).
Don’t miss your chance to wow any woman in your life with Laura Geller Beauty essentials, now slashed half off to celebrate all the mother figures in our lives. To see more of our Laura Geller favorites, keep scrolling.