Laura Geller Beauty is celebrating National Mature Women’s Day with the brand’s annual age-based sale—the older you are the bigger the savings. The deals begin at 40-percent off for the 40-something crowd, and as the years tick up so do the savings. That means if you’re 60 years old, you get 60-percent off sitewide; if you’re 75, enjoy 75-percent off—it’s that simple. (To access the discount, customers must provide their email and date of birth on the brand’s website and will then receive the exclusive discount in their inbox.) With celebrity fans like Bethenny Frankel, Kyle Richards, Fran Drescher, Jennie Garth and more, and a devoted community of real women, this sale is more than a discount; it’s a movement celebrating confidence at every age.
Laura Geller created and registered National Mature Women’s Day for April 9 back in 2022, as part of an effort to better speak to the brand’s over-40 customers. Geller told NewBeauty then, “I really want to spotlight mature women, and I want them to feel like they are as much included as young women and models and influencers and let them know that they’re heard, and they’re just as important.” Geller continued: “Making women aware that they’re relevant no matter what their economic status or ethnicity is or where they are in their life, whether they’re empty-nesters or grandparents, everybody is relevant.”
Laura Geller Beauty’s star power has been proven among shoppers of all ages, and we’ve got the proof. One thousand Baked Blush-N-Brighten Marbleized Blushes sell every day. Over 500 NewBeauty readers* recently declared the Double Take Baked Full Coverage Foundation as a top choice for mature skin. The brand has seen a 106.2K surge in monthly searches over the past year, and made its triumphant return to Ulta Beauty shelves in January.
Below, a few of our Laura Geller Beauty favorites you can shop today only to celebrate National Mature Women’s Day.
