While I luxuriate in a multi-step skin care routine, I’m a self-proclaimed minimalist when it comes to makeup. Concealer, blush and eyebrow gel are the three products I rely on consistently. When it comes to mascara, I’ve tried countless that always fell short on its promises to curl and lift my (stubbornly straight) lashes. After many years of searching, I gave up on the idea of an every day mascara, instead opting for professional lash lifts that ultimately became unsustainable and too pricey.
In my reignited mascara hunt, I turned to my favorite skin-care-meets-makeup brand: ILIA. I’m already a devotee to their famous Super Serum Skin Tint ($48), Lip Wrap Overnight Treatment ($26) and the just-launched The Base Face Milk ($58). The impressive roster of celebrity fans and thousands of five-star reviews convinced me to try Limitless Lash Mascara ($28).
Celebrities turn to ILIA time and time again for clean, top-quality, easy-to-use beauty products. Count Reese Witherspoon, Nikki Reed, Julianne Moore, Hilary Swank, Miranda Kerr and Ashley Tisdale as just a few of the brand’s superstar clientele. Limitless Lash was most recently found on the lids of country singer Kacey Musgraves and legendary singer/songwriter Joni Mitchell at the 2024 Grammy Awards. Actress Nikki Reed also called it the “best mascara.”
The search is over
I’ve been using Limitless Lash for a few months and the formula makes my lashes look incredibly healthy and shiny thanks to a blend of organic bee and carnauba waxes, shea butter and keratin. Unlike others, the formula didn’t weigh my lashes down within a few minutes. I found the best part to be a feature I’d never given much thought to before now: the dual-sided brush. The shorter bristles curl and create volume, then the longer lifts, lengthens and separates. Paired with an eyelash curler, my lashes are more defined, fuller and fan-like overall.
Thousands of shoppers have seen stunning results from lLIA’s Limitless Lash Mascara, one going so far as to declare their “family members ask if I’m wearing fake eyelashes.” Reviewers also say it “adds beautiful length without the clumps,” “lifts, separates and lengthens without smudging or flaking” and “doesn’t melt onto my under eye.” “Even after 2 coats your lashes feel soft,” noted a former makeup artist. “This stuff is the whole package!” says another, adding they’ve “never been able to find such a well rounded mascara.”
For a celeb-loved and non-irritating mascara that enhances every lash, this one is a worthwhile $28 investment. Get it on ILIA.com.