In recent years, the beauty industry has undergone some long overdue changes when it comes to increasing inclusivity and visibility for marginalized groups. Though there is still a long way to go, we’ve come a long way in acknowledging the practice of beauty as something that is not confined to the constructs of gender. For anyone looking to explore their own gender expression or simply support companies making strides to open up the beauty world, here’s a list of beauty brands that are actively fighting to make beauty genderless.
Though many people know the brand for their signature fragrances, Byredo’s expansion into the beauty world is one that has emphasized the concept of gender neutrality from the start. “When I launched Byredo, it didn’t make sense in my mind to have separate fragrances for men and women, which was the industry norm back then, and I think with color and makeup, this also applies,” says founder Ben Gorham.
Clean, non-toxic beauty brand, TooD Beauty–short for attitude–was founded by Shari Siadat in hopes of reclaiming her own beauty journey having been bullied for years on account of her unibrow. Centered around the ideas of self expression and imagine, TooD products are “made to use wherever your imagination takes you: on your unibrow or edges, as eyeshadow or lipgloss. It’s for Every Body Everywhere.”
Created by UK-based makeup artist Jessica Blac as a way of creating a safe space for trans women to experiment with makeup, Jecca Blac is a vegan, cruelty-free, genderless makeup brand that celebrates beauty regardless of gender, identity, ability, sexuality or ethnicity.
Created in 2004 by business and life partners Matthew Malin and Andrew Goetz, Malin + Goetz is a skin-care brand that not only prides itself on high-quality, honest ingredients, but also on celebrating diversity, inclusivity, and the “energy of city living.”
New York born and bred and celebrity-loved, Milk Makeup prides itself on creating easy-to-use, clean makeup products that center around self expression for all. Plus, 1 percent of all proceeds from milkmakeup.com are consistently donated to The Center—an LGBTQIA+ safe space and community center in NYC.
What started with colorful nail polishes and expanded into a full-fledged beauty brand, Harry Styles’ Pleasing is all about not being perfect, but rather finding your pleasing and being yourself regardless of age, gender, sexuality and more.
Inspired by the life of iconic makeup artist Patrick Starr, One/Size is a beauty brand that is exactly what it sounds like: a makeup line that is one size fits all. The brand focusses on giving voice to the voiceless and making “space for everyone to belong in our movement for radical expression.”
The debut skin-care line of singer Pharrell Williams, Humanrace aims to help users foster a deeper understanding of themselves and their own wellness while remaining accessible, inclusive and effective.
Free from the harsh chemicals often present in nail polishes, Machine Gun Kelly’s nail line, UN/DN LAQR, offers users a wide range of colors and styles to help make “every stroke an act of self-expression.”
We know Lady Gaga would only give us the best, and her beauty line Haus Labs prides itself on the combination of science and nature to create expressive, high-quality products that all represent the same goal: “kindness and inclusivity, forever.”
From their incredible Gender Fluid Beauty products and Beyond Binary skin care to their charitable donations of proceeds to equality nonprofits, ADVEKET operates wholly under the foundation of being “a cosmetics line created to showcase the strength, beauty and diversity of the gender spectrum.”
When it comes to any sort of stereotypes, gender included, Morphe is “not interested.” Famous for creating celeb-quality products that don’t break the bank, Morphe encourages its users to “dare to create” and show of their “true, vivid, exploding colors.”
A clean beauty and skin-care line infused with natural botanicals throughout, Noto Botanics labels itself as an explicitly gender fluid, multi-use, radical skin-care brand.
What initially began as “an idea to transform the shopping experience into something with zero gender boundaries,” non-gender specific became a trend-setting, global beauty brand that utilizes a “less is more” approach to skin care.