
Fragrance is powerful, but not in the way that a bold lipstick makes us feel confident or a spa-like skin care routine makes us feel relaxed. Scents are a lot more intricate, and studies have shown sensory cues can trigger powerful and complex emotions and memories. “People love fragrance because of the connection it offers them to a time and place, a person or a feeling,” says Linda Levy, president of The Fragrance Foundation. Whether fragrance brings back recollections of childhood or the presence of a loved one, the emotional connection to happy memories can serve as an instant mood-lifter. Here—in honor of National Fragrance Day—we reveal the powerful fragrances that bring forth happiness for our editors, hoping to inspire others to explore the world of fragrance and find their own scents that capture joy. Read on!
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