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NEW YORK, NEW YORK - NOVEMBER 04: Midge Purce attends the 2025 Glamour Women Of The Year Awards at The Plaza Hotel on November 04, 2025 in New York City. (Photo by Cindy Ord/Getty Images)

Ulta Beauty Steps Into Sports With a Roster of Six Pro Female Athletes

By Leiana FoyeFebruary 6, 2026

The initiative also includes a new grant program for local sports communities.