Kristen Bell takes her “beauty sleep” very seriously. As L’Oréal Paris’s newest global ambassador, Bell just dropped her first official campaign for the brand, and it’s exactly as playful as you’d hope.
In the new ad, Bell wakes up mid-dream with impossibly glowing, well-rested skin (relatable goal) and one very unexpected new skill: she can suddenly speak fluent French. It’s a cheeky nod to the brand’s Parisian roots, and to the product actually doing the overnight work: the Age Perfect Midnight Cream ($28).
Playing off the cream’s real overnight skin-repair benefits, the video brings Bell’s signature humor and warmth to the launch, a fitting match for a product built around the idea that skin does its best recovery work while you sleep.
Age Perfect Midnight Cream is formulated with a patented antioxidant complex, vitamin E and shea butter, and is designed to help repair the skin barrier up to 1.5 times faster than untreated skin overnight. The lightweight, non-greasy formula melts in and gets to work overnight, so skin looks smoother, more radiant and refreshed by morning, no dream-French required.
It’s a fitting first act for Bell, who’s built a career (and a public persona) on mixing genuine warmth with a healthy sense of humor about herself, exactly the vibe L’Oréal Paris is leaning into as she takes on the “You’re Worth It” mantle.
Age Perfect Midnight Cream is available at Amazon, Target, Walmart and drugstores nationwide. No promises you’ll be fluent in French, but the skin of your dreams is well within reach.
