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De-Influencing You With Our Favorite Bang-for-Your-Buck Beauty Brands

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De-Influencing You With Our Favorite Bang-for-Your-Buck Beauty Brands featured image

2025 is off to a big start, with a lot of us taking a look at our beauty consumption. Viral trends, impulse buys and too much wasted product have many major influencers promising to do a no-spend month. Others are bringing back project pan, which encourages using all of a product before shopping for a new one. But not all of us have six shampoos already waiting in our cabinets, and sometimes buying beauty is necessary. That’s why we’re jumping in to de-influence you, cut out the trendy language, and give you the best bang-for-your-buck beauty brands we love.

The Bang-for-Your-Buck Brands We Love

eos

Eos is all about nourishing skin care backed by one of the skin’s all-time favorite ingredients, shea. Focused on sustainable sourcing, recycling and using only the highest quality ingredients, these derm-recommended formulas boast the quality of a luxury product without the high price point. You can find the brand’s lip and body care products on the shelves at Target, Ulta and even your local pharmacy.

eos Shea Butter 24h Moisture Lotion
Shea Butter 24h Moisture Lotion

BUY ON ULTA – $11

BUY ON AMAZON – $11

eos Cashmere Bikini Shave Oil Serum
Cashmere Bikini Shave Oil Serum

BUY ON TARGET – $9

BUY ON AMAZON – $9

CeraVe

A longtime favorite of NewBeauty, CeraVe is the holy grail of affordable skin care. Created in collaboration with dermatologists and offering several formulas approved for eczema, these simple and efficacious formulas are top-tier. Nourishing ceramides are the crown jewel in these fragrance-free, hard-working formulas, leaving skin protected and helping to restore your skin barrier.

Hydrating Mineral Sunscreen

BUY ON ULTA – $16

BUY ON AMAZON – $15

cerave-spf-50-face-moisturizer
AM Facial Moisturizing Lotion

BUY ON ULTA – $16

BUY ON WALMART – $14

Award Photo: Hydrating Foaming Oil Cleanser
Hydrating Foaming Oil Cleanser

BUY ON ULTA – $18

BUY ON AMAZON – $16

Native

Leading the way in body care, Native delivers good-for-you ingredients alongside long-lasting odor protection. With lovely scents like eucalyptus and mint, coconut and vanilla, and tea tree and sage, you’re guaranteed to find a favorite. And for those of us with super-sensitive skin, there’s a variety of unscented options, too.

native sunscreen Coconut & Pineapple
Coconut & Pineapple Sunscreen SPF 30

BUY ON AMAZON – $20

BUY ON TARGET – $20

Native Coconut & Vanilla Whole Body Deodorant
Coconut & Vanilla Whole Body Deodorant

BUY ON AMAZON – $15

BUY ON TARGET – $14

Citrus & Herbal Musk Sulfate-Free Body Wash
Citrus & Herbal Musk Body Wash

BUY ON AMAZON ($20 for 2)

BUY ON TARGET ($10)

Monday

A member of NB100 and a hero for any hair day you might have (good or bad!), Monday is dermatologist-tested, pH-balanced and super-affordable. If you’re looking for salon-quality hair care without a high price tag, this brand is great! It uses time-tested ingredients such as hyaluronic acid and shea butter, with smoothing, moisturizing, volume and repair options.

NYX Professional Makeup

Affordable professional makeup that keeps up with the latest trends, NYX is a brand we’ll always love. From super-rich lip products to the latest in blush technology, this is makeup you won’t feel guilty grabbing. Whether you’re looking for a bang-for-your-buck beauty brand that will stand up to a long-wear challenge or desperately need a blush restock, you’ll love using every last bit of these forward-thinking formulas.

NYX Professional Makeup Smooth Whip Blurring Matte Liquid Lipstick in Memory Foam
Smooth Whip Matte Lip Cream

BUY ON ULTA – $8

BUY ON AMAZON – $8

nyx buttermelt blush
Buttermelt Pressed Powder Blush

BUY ON ULTA – $10

BUY ON AMAZON – $10

nyx Can't Stop Won't Stop Concealer
Can’t Stop Won’t Stop Concealer

BUY ON ULTA – $9.50

BUY ON AMAZON – $9.50

Catrice

Catrice is all about bringing you the standout stars in beauty formulas for less. We’ve been stunned by the performance of these budget beauties, and their core values of innovation and affordability make them the perfect pick for a beauty restock. With everything you need for your face, eyes and lips, you can find a full face of quality makeup you’ll want to use to the last drop.

Catrice Cosmetics Festive Treasures Blush Drops
Festive Treasure Blush Drops

BUY NOW – $5

catrice cosmetics Soft Glam Filter Fluid
Soft Glam Filter Fluid

BUY NOW – $10

catrice cosmetics Instant Awake Under Eye Brightener
Instant Awake Under Eye Brightener

BUY NOW – $6

Hard Candy

If you’re like us, you probably grew up seeing Hard Candy products, usually with edgy packaging that appealed to teens who wanted to experiment with makeup but didn’t want to be seen buying their mom’s brand. But this isn’t your teenage self’s Hard Candy. These days, they’re at the cutting edge of gorgeous formulas and viral-approved trends, from multi-chrome liners to all-day lip stains.

Hard Candy Eye Def Chrome Liquid Eyeliner
Eye Def Chrome Liquid Eyeliner

BUY NOW – $7

Hard Candy Glosstopia Lip Repair Oil
Glosstopia Lip Repair Oil

BUY NOW- $8

Hard Candy Pop Tint Lip Stain
Pop Tint Lip Stain

BUY NOW – $8

Milani

If you’re looking for a drugstore brand with stunning professional quality, look no further than Milani. Luxurious packaging, thoughtful formulas and gorgeous shades define this secret-weapon brand. There’s a reason why we’re still using the cream blush and balm lipstick; they’re amazing!

milani face palette
The Look All Inclusive Face Palette

BUY ON ULTA – $17

BUY ON TARGET – $18

Milani Color Fetish Balm Lipstick
Color Fetish Balm Lipstick

BUY ON ULTA – $11

BUY ON AMAZON – $9

e.l.f.

Well known for their bang-for-your-buck products, e.l.f. Beauty delivers product after product that goes instantly viral. From its sultry lip oils to beautiful blushes, this brand always has what you’re looking for. Be it timeless essentials or trendy favorites you have to try, e.l.f. consistently delivers below budget.

e.l.f. Pout Clout Lip Plumping Pen
Pout Clout Lip Plumping Pen

BUY ON ULTA – $8

BUY ON AMAZON – $8

elf halo glow blush
Halo Glow Beauty Wand Blush

BUY ON ULTA – $9

BUY ON AMAZON – $9

ēma fragrance

Looking for a new way to indulge in fragrance that doesn’t cost a fortune? Introducing ēma, a solid perfume brand devoted to clean and affordable scents you can easily take on the go. Just check out their beautiful three-scent kits, which come with a compact for easy carrying.

ema Elegant Solid Perfume Set
Elegant Solid Perfume Set

BUY NOW – $30

ema Invigorating Solid Perfume Set
Invigorating Solid Perfume Set

BUY NOW – $30

ema Sophisticated Solid Perfume Set
Sophisticated Solid Perfume Set

BUY NOW – $30

Dossier

Another beloved NB100 brand, Dossier, isn’t just replicating top-shelf perfumes at bang-for-your-buck prices. With a full collection of Dossier Originals, they’re offering new and innovative scents that ground, refresh and calm. From the Musk Collection of sultry skin scents to the bright and inviting Sunny Vetiver & Neroli, you’re sure to find a scent perfect for you.

Dossier Spicy Orchid perfume
Spicy Orchid

BUY NOW – $39

dossier free the musk perfume
Free the Musk

BUY NOW – $34

Dossier Sunny Vetiver & Neroli perfume
Sunny Vetiver & Neroli

BUY NOW – $34

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