This Cult-Classic Beauty Brand Just Got a Mega Makeover—and Is Launching Something Totally Unexpected

By ·
https://www.instagram.com/p/BPlGlzABjYn/

Cutex is getting a “refresh.”

As WWD reports, the Revlon-owned, cult-classic brand—it’s been around since 1911—is debuting a totally new, totally repackaged look later this month.

https://www.instagram.com/p/BM7RIgZhQwI/

As part of the makeover, the brand will now be divided into five categories. Nail polish removers will still be a big focus, but now the formulas will be enhanced with a touch of fragrance, as well as vitamins, botanical oils and proteins.

You May Also Like: Mirrored Nail Polish Is the Next Internet Beauty Trend

One big intro: Actual polishes, which fall under the Care + Color line of 21 vitamin-enriched shades with a retail price of $7. In addition to the color category, nail tools and hand and foot creams will round out the mix.

Find a Doctor

Find a NewBeauty "Top Beauty Doctor" Near you

Give the Gift of Luxury

NewBeauty uses cookies for various reasons, including to analyze and improve its content and advertising. Please review our Privacy Policy and Terms of Use for more about how we use this data. By continuing to use this site, you agree to these policies.