In January, Courteney Cox launched a line of products that her Friends character, cleaning-obsessed Monica Geller, would love. For her first venture into entrepreneurship, Cox created something close to home. She created Homecourt, a line of fragrance-infused and skin-care-inspired home-care products. The entire line was sold out in just eight hours, but they will finally be available again on March 7 at 12 PM EST.
The line is unique in its approach to cleaning from a beauty-industry perspective. With fine fragrances, clean formulas and sustainable design, these products stand out from the crowd of commonplace cleaning supplies. The line features dish soap ($20), surface cleaner ($20) and hand wash ($30). The brand plans to tack on a few more exciting products, including a scented candle and room deodorant down the line. The products come in a variety of four scents Cece, Steeped Rose, Neroli Leaf and Cipres Mint. The Cece is Cox’s secret blend of scents that she wears, described as addictive and equal parts toasted spice and raw sugar. Cox shared the inspiration behind the brand, how she came up with the signature scent and more.
Where did your love of architecture and interior design come from? How did it influence Homecourt?
“I originally thought I was going to be an architect because of my passion for design. I’m also obsessed with scents. Creating a first-of-its-kind brand that naturally combined these interests was obvious to me. I then partnered with the best of the best in their field to create my dream.”
The CECE scent is amazing. How did you develop your personal signature scent over the years and how did that play into creating CECE?
“I love to layer different oils and perfumes and for the last few years, I have been wearing this particular blend. We sent this to one of the top perfumeries and they were able to recreate my exact scent. it’s called CECE and it’s one of my favorites.”
Beauty-inspired homecare products feel like such an innovative idea. How did you come up with it?
“Because I care about the way my home looks, I wanted to design packaging that would look beautiful on any countertop. I needed them to be safe for my family and pets and environmentally friendly, and just as important, I needed them to work. Then to make it even more special, I wanted to create products that smelled the way I would like to smell. Scents that I want to be surrounded by.”
Why did you feel like now was the perfect time to launch Homecourt?
“With the world spending more time at home than ever, I thought why don’t we take care of our home like we do ourselves? They’re beauty products for the home.”