The typical department store cosmetics counter offers face creams, lipsticks and other beauty goodies. But it may not be long before those goodies include food or drink. Apparently, Coca-Cola is teaming up with L’Oreal to create a tea-centric skincare product called Lumaé.
What Lumaé is exactly, no one knows just yet. However, unlike Coca-Cola and Nestle’s latest beauty-conscious drink-the supposedly calorie-burning Enviga-which is sold in supermarkets and convenience stores, Lumaé is expected to be sold in department stores, in order to attract women who are typically drawn to higher-end beauty products.
This could mean the major development of the beauty food business. So far, BORBA claims to be the only true source of ingestible skincare; but with the buzz Lumaé is creating, it would be no big surprise to see various forms of beautifying nourishment on the market by the end of the decade.
