On a Zoom meeting with none other than glamazon Charlotte Tilbury, the celebrity makeup artist told beauty editors that the number-one searched nonmedical concern online is under-eye bags, with 42 percent of people saying their biggest health concern is lack of sleep. And what does a lack of sleep equal, in beauty terms? Dark circles, puffiness, dehydrated skin, and premature lines and wrinkles. All things Tilbury says she sees on the faces of her sleep-deprived clients when they sit down in her chair for the red-carpet treatment. And after years of painting these A-list faces, she knows what it takes to get the job done, and it’s finally making its way into the artist’s product lineup. Introducing Cryo-Recovery Face Mask ($40), which will make its big debut on August 26.
“The first thing Charlotte does when she comes to see me in New York or LA, or wherever I am, is lay down on my couch and ask me for ice,” says Georgia Louise, Tilbury’s facialist—Tilbury uses this same technique on her clients as well with frozen tools (and prior to that, chilled teaspoons). “And when I’m doing red-carpet prep for the Oscars and Golden Globes, etc, it’s a no-brainer for me. I always gravitate to doing cryotherapy.”
“Cryo is the future,” says Tilbury. “Athletes have used it for years to heal and cut down their recovery time. It heals; it calms. Look at the Wim Hof Method too, which also uses cold. Even if you look at meat that’s been in the freezer, it’s smaller. The whole word is tired and digitally fatigued, and this is a product I’ve wanted all my life.” Tilbury isn’t joking when she says that either. “I’ve been working on this idea for four years—this was my life’s quest. After I put it on, my team is like, ‘What did you do? Did you have a facial?’ My skin looks brighter, firmer and smoother, and it really glows.”
The new mask not only helps get rid of signs of fatigue on the face, but also constricts pores so that they appear smaller. “I swear my pores look like they’ve disappeared,” says Tilbury. “I leave it in the fridge overnight for cooling and I try to use it every morning because everything just looks rejuvenated and lifted. It gives me an instant facelift if you will.”
Louise is also impressed by the design of the mask, which features flexible silicone straps that let the mask hug your face. “It doesn’t drip or fall down, and it also has stainless steel beads around the eye meridian that are very soothing and work on acupressure points to stimulate lymphatic flow. This is also really good for those who suffer from eye strain and/or allergies.”
Wear it for 10 minutes every morning to depuff, whenever you had a late night, or on those really hot days when you feel overheated and swollen. In a clinical test on 30 people over the course of eight weeks, participants reported their skin felt lifted by a whopping 253 percent and firmer by 238 percent. It’s also easy to clean and reuse, which we can all appreciate.
The mask can be paired with another new product launching today: a three-in-one eye cream called Cryo-Recovery Eye Serum that delivers serious depuffing action thanks to a blend of IceAwake (an antioxidant microbe isolated from the soil below a Swiss glacier), a powerful caffeine complex, Swiss Ice Wine Essence (made from grapes frozen on the vine), peptides, vitamins and more. “It’s like an alarm clock for your eyes,” says Tilbury, who advises using both products together for optimal results.
In clinical testing, participants revealed their skin looked smoother by 196 percent, eyes appeared less puffy by 54 percent, dark circles appeared reduced by 171 percent, crows-feet appeared reduced by 25 percent, and there was a 220-percent increase in skin hydration after one hour.