With everything that’s going, it’s tough to decide what’s appropriate to cover in the beauty world right now. Our thinking is this: A relaxing soak with some newly discovered bath salts, a semblance of normalcy found during our regular skin-routine, or simply having a hand cream that gives us a little comfort are all things that help rest our minds for a minute—which is a very good thing. These beauty brands think so too and are helping the cause in various ways by supporting coronavirus relief efforts, displaced industry professionals and the heroes on the front lines. We’ll keep updating this list as we collectively figure out navigating this new space together.
Besides having some very helpful tips on staying healthy on its site, Grande Cosmetics is running a sales promotion (with a generous $50,000 goal) in support of Feeding America, an organization committed to serving communities and individuals facing hunger across the country.
Non Gender Specific x Waksē
This dynamic duo each just opened up their sites to allow customers to donate urgently needed N95 masks to hospitals. You choose the hospital; the brands take care of the rest—the company even sends anyone donating a mask tracking info so they can see when the shipment is delivered.
Celeb-loved fragrance house Krigler—Jackie Onassis and Grace Kelly were fans—has announced that it will donate 30 percent of its sales from its site to the CDC Foundation until the crisis is over.
Its tagline is “the culture of hairdressing” and R+Co is standing by that claim with its commitment to its salon partners. In an industry that’s been greatly affected by the pandemic, the brand has auto-enrolled all of its partners in its affiliate program to help them keep their businesses and retail going—even if it is all virtual at the moment—by offering 40-percent commission rates, a significant increase above the standard 15–20 percent.
Reflecting on her own experience as a freelance makeup artist, Huda Kattan announced via Instagram today that the brand will donate $100,000 to 100 freelance MUAs—and she promises this is “just the beginning.”
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Pacific Shaving Company
Headquartered in San Francisco, Pacific Shaving Company husband and wife founders Stan Ades and CC Sofronas made the decision on March 16 to give back to the community via its #ShaveForGood Campaign; the family-run grooming and personal care brand is donating 100 percent of all sales from its site to the CDC through the end of the month.
Known for her handmade “bath brews,” Hellen Yuan just launched a Go Fund Me called “Save A Life to Save Lives,” which will help produce Personal Protective Equipment (PPE) for medical workers.
One of Amazon’s cult-favorite beauty and lifestyle brands has partnered with two non-profit organizations that support COVID-relief efforts: Feeding America and the Restaurant Workers’ Community Foundation, which establishes a relief fund for individual restaurant workers facing economic hardships or health crisis as a direct result of COVID-19.
Peace Out Skincare
In addition to having a nice 20-percent promotion going on sitewide, Peace Out Skincare is donating 10 percent of sales from its site to hospitals in Milan, the hometown of the founder, Enrico.
Bluestone Sun Shields
Sun-safety visor manufacturer Bluestone has announced it will start shipping a batch of protective eyewear they created to medical professionals—stat—with a full-face shield on the way.
In an effort to support those in our communities who need it most, Olivela shoppers can choose to donate 20 percent of proceeds to Save the Children and its No Kid Hungry initiative, a program that provides supplies like meals and books to families impacted by COVID-19.
The Body Shop
The Body Shop has closed its doors across the U.S. for the safety of its team and the community, but are still paying all employees for their scheduled hours. The do-good brand has also initiated a program to partner with local shelters and senior communities to donate 30,000 units of cleansing products throughout the U.S. and Canada.
NYX Professional Makeup
Although all its retail locations are currently closed, the brand is supporting their employees by providing pay through April 30—or until they determine that they can safely reopen their stores at an earlier date.
Nudestix will donate 20 percent of each of its new Nudestix Sun & Sea Palette purchased to the World Health Organization COVID-19 Solidarity Response Fund.
This Friday, Thrive Causemetics will donate 100 percent of profits from sales on its site to Meals on Wheels, Baby2Baby and Feeding America. In addition, founder and CEO, Karissa Bodnar, has personally donated $10,000 to The University of Washington Virology Lab, the first lab in Washington state capable of clinical COVID-19 tests.
Until March 31, Colleen Rothschild Beauty will donate 5 percent of the retail price of every product sold to No Kid Hungry, up to a maximum of $20,000.
While the brand kindly notes they know it’s not a necessity right now, they are offering all healthcare professionals a free Fur Oil. Email [email protected] with your name, title and a picture of your work ID, and they’ll take care of the rest.
Science-driven skin-care brand Atolla is currently donating 10 percent of profits to Citymeals on Wheels.
To support its nail specialists, sundays has started a gofundme page where 100 percent of proceeds go to the staff. The brand is also offering 25-percent off all Spring polishes right now; purchase proceeds contribute to the employee relief fund as well.
Codex is currently sending a total of 40,000 deluxe travel-size Bia Skin Superfood samples to any hospital that messages them on Instagram. They have already delivered cases to more than 75 hospitals globally.
Now through April 15, Naturium is donating 30 percent of proceeds on all sales to Feeding America.
Recognizing the toll the crisis is taking on mental health, Hope Fragrances is offering access to its research foundation team of experts, including noted depression specialists.
Natureofthings is gifting a full-size Superlative Body Balm to help first responders relieve any tension, tightness, aches and pains. Caretakers can email [email protected] with their name, title and photo of hospital or clinical ID to receive a special code for redemption.
Faux-lash brand Velour just kicked off a campaign with a new collection of lashes at a special price; 50 percent of the proceeds will be donated to Global Citizen & World Health Organization’s COVID-19 relief fund.
Cosmetic powerhouse Coty announced they’ve revised the production at some of its manufacturing sites to provide substantial quantities of hydro-alcoholic gel to medical and emergency services (free of charge) who are facing shortages.
The brand has made a donation to the Gates Philanthropy Partners, a division of the Bill & Melinda Gates Foundation, in an effort to help with the COVID-19 pandemic. The fund is focused on developing vaccines and diagnostics and protecting the most vulnerable populations
The company’s industrial sites in France have already produced and delivered 14,500 large-format bottles of hand sanitizer to hospitals, and will continue production as long as necessary.
In conjunction with other LVMH brands, Dior is also using its production site in France to produce large quantities of hydro-alcoholic gel to French health authorities.
Founder Rochelle Weitzner has sent skin-care care packages that include three Pause Well-Aging products to hospital workers in New York and Virginia this week.
The brand is currently sending U.S. healthcare workers boxes of its RESTORE Healing Balm to help heal overwashed hands.
Farmacy will be donating the equivalent of 10,000 meals a day for the next 30 days to the Feeding America COVID-19 Response Fund. They will also match any donation made to the fund.
First Aid Beauty
Via a social media promotion, First Aid Beauty is giving away 25 full-size jars of its popular Hydrating Ultra Repair Cream to healthcare professionals, along with 10 deluxe samples to share with their coworkers.
Collecting materials from dental practices in New York, the brand has been busy donating masks, gloves and additional PPE to medical providers.
Kering Group, which includes Gucci, is leading an initiative to provide the French health service with surgical masks, as they prepare to manufacture new ones. This contribution follows ones already made in China and Italy in recent weeks.
Besides offering a 20-percent discount to everyone right now, Sunday Riley is providing a special 25-percent off discount to first responders, as a thank you to those on the front lines. In addition, the brand has donated close to 600 jars of its CEO Moisturizer to healthcare workers at 16 different hospitals.
In addition to running a 20-percent discount on all products in hopes of “subsiding anxiousness,” Winged CBD is donating 5 percent of all online orders to the Downtown Women’s Center in Los Angeles.
While the brand works from home, employees will send 10 care packages a week via nominations on social media—tag a teacher, nurse, delivery driver, etc., and share why they deserve something special.
Beginning Friday, March 27, Alma Lasers will be donating a portion of sales to the World Health Organization’s Solidarity Response Fund until the pandemic is over.
In addition to its European commitment made at the global level, L’Oréal USA has announced a five-part response to the pandemic, which includes a $250,000 donation to Feeding America and a dollar-for-dollar match of additional employee donations. The North American manufacturing facilities will also start production of alcohol-based hand sanitizer, which will be provided for free to employees, partners and healthcare professionals.
Wander Beauty will be donating a Good To Go Mini Hair Essentials Kit to a healthcare worker for every purchase of a full-size skin, hair or body product from April 1–3.
Unilever U.S. has announced the launch of its ‘United for America’ initiative, a wide-ranging set of measures set up to send support during the pandemic. In addition to committing a $20 million donation of products and services, the company will spend $8 million through donations of food, soap, personal hygiene, and home-cleaning products to its partner Feeding America and is donating more than 200,000 masks to local hospitals in New Jersey, where its U.S. headquarters are located.
On March 23, lip expert Sara Happ donated 100 percent of profits from its site to LAUSD (Los Angeles Unified School District) to help provide meals for kids who depend on them, while securing an anonymous donor who matched the donation.
CURLS founder and CEO, Mahisha Dellinger, is taking several steps to support the cause: The brand is currently manufacturing FDA-approved masks and sanitizers, including a free sanitizer with every purchase on its site, handing out sanitizers in its local Dallas community, and, starting April 6, will host a two-week series of Virtual Wellness Seminars on Instagram.
The luxury botanical cannabis line just introduced the Stay Connected sale, offering 20-percent off on its site, with 10 percent of all sales being donated to New York City food banks to help at-risk communities.
Manufacturing its products in-house in Los Angeles, Orly nail care is reconfiguring the factory to produce hand sanitizers—with the first batch of 10,000 to be donated to the at-risk homeless population in Los Angeles.
Hair heavyweights CHI and BioSilk are currently creating FDA-approved hand sanitizers using natural denatured alcohol and organically grown aloe vera from the CHI organic gardens. For the official launch today, they also donated $1 million worth of the sanitizers to the cities of Houston and Tomball, TX.
Spa Girl Cocktails
In support of its grocery-store partners, California-based Spa Girl Cocktails is sending workers individually wrapped tacos from Del Taco.
Khairpep has launched #HairArtistsUnite, an initiative to support the hair stylist community via the brand’s Instagram platform. How it works: Through April 24, clients, artists and salons can nominate an artist or salon of their choice to receive a support fund—derived from 50 percent of sales of stylist-favorite K18Peptide Masque—which is paired with Sam Villa tools.
NuFace is donating 5 percent of retail sales to No Kid Hungry through the end of the month, with a minimum donation of $10,000.
Lano is donating 1,000 of its Lanolin & Egg-White Cleansing Bars to hospital workers all over the country.
Fekkai is sending 4,000 units of The One Dry Shampoo and 260 hand creams to hospitals throughout the country. Additionally, the brand is donating $1 from every product sold on fekkai.com through April 23 to Citymeals on Wheels.
To help make beauty products easily accessible, Bliss is donating hundreds of self-care products to hospitals across the U.S. The brand is encouraging its Instagram followers to nominate #healthcareheroes over the course of the next month; every Thursday, they’ll select five heroes to receive a care package filled with self-care necessities.
The Kérastase team announced they are freezing the payments of independent salons and stylists until their businesses resume.
In conjunction with Orly, sustainable beauty brand SpaRitual has pledged to produce alcohol-based hand sanitizers out of their family-owned factory. Working with the mayor’s office, the brand will donate the first 5,000 bottles to Los Angeles’ at-risk homeless population.
Since March 16, BABOR has amplified production at its facility in Aachen, Germany to produce hand sanitizer, which is being distributed to police officers, nursing homes and medical facilities in the local area. In addition, the brand is helping the professional spa community through several other initiatives.
Los Angeles–based feminine care and beauty brand Rael is donating more than 70,000 of it organic feminine care products to 64 Los Angeles Unified School District schools in need.
Pulleez has donated hundreds—and are aiming to donate a couple thousand—of its ponytail holders to hospitals around the U.S. to help keep workers’ hair up and away from their faces.
As part of its #SmallActs of kindness campaign, Augustinus Bader will be donating 12,000 samples of The Rich Cream to hospitals for doctors and nurses to fight against skin irritation and bruises from masks and glasses. In addition, the brand will introduce The Hand Sanitizer and donate the full run of 60,000 units to those in need.
Dr. Brandt Skincare
Every year, Dr. Brandt Skincare and the Dr. Brandt Foundation have a campaign to promote mental health awareness—this year, they’re redirecting the campaign to support the University of Miami Health System, which will help fund personal protective equipment, including masks, face shields and gloves. From April 1–15, they’ve pledged to donate $1 for every Instagram post or story to help spread positivity to those who need to hear it via the #SayILoveYou tag.
Boscia is donating more than 1,000 units of cleansers and 1,000 units of moisturizers to those working in the healthcare industry. Additionally, the brand is encouraging followers to send them names of heroes in local communities to receive a personal skin-care package.
The Allergan Foundation has fast-tracked grants for the year to include a total of $2 million dedicated to more than 70 organizations responding to the local impact of the COVID-19 pandemic.
Dermalogica is currently providing healthcare professionals with a free, full-size Calm Water Gel to help repair damaged, broken skin. In addition, the brand has established a resource page for salon owners and skin therapists to help navigate the impact the pandemic may be having on their businesses.
Each & Every
The clean beauty brand known for its natural deodorant is working with Good360 to donate product to nonprofits supporting families and individuals impacted by job loss.
Committed to supporting its stylist community by providing full pay to its education team for any show or event that has been canceled through April 14, Sexy Hair has established the On Locks Down Instagram Live Series to provide education, including pro tips and tutorials. The brand has also donated 2,304 dry shampoos to hospital workers on the front lines across the country.
In addition to providing financial support and medical supplies throughout Europe and Asia to organizations such as the American Red Cross, European Red Cross and WorldVision, Nu Skin has donated funds to the United Way of Utah County to support short-term community needs like rent, power and heat. The brand has also provided 2,000 masks to the medical community.
Through an initiative with One Million Masks fund, TULA is raising money to go directly into the acquisition and delivery of protective medical masks, surgical masks and personal protective equipment for frontline healthcare workers in the New York City region. To kick off the initiative, the brand has donated funds to cover nearly 5,000 masks in the area; consumers can help the effort by purchasing its Star Bright Hydrogel Mask, as all proceeds from the product will be donated to the fund.
Beast Brands will donate 1,000 liter-sized All-In-One soaps to various organizations via Instagram nominations. Followers can nominate organizations, charities, foundations and hospitals, etc., that need the soap to help defend against the spread of the disease.
Ellis Brooklyn has donated its Marvelous CBD Massage & Body Oil rollerballs to medical teams at various New York hospitals.
The brand is donating 20 percent of online sales to Baby2Baby.
Kat Burki is giving back to medical professionals through its “Frontline Medical Professional Discount Progam”—an offer that gives 50-percent off all year as a token of their appreciation.
BITE Beauty is introducing a new social campaign, #BITEtheBLUES, that’s aimed at keeping the social community positive. With each social post that uses the hashtag, the brand will donate one of its best-selling Agave + Nighttime Lip Therapy products to the frontline medical staffs at heavily impacted hospitals across the country.
For every online order made in April, Playa is donating 25 meals through Feeding America’s COVID-19 Response Fund to support food banks in communities impacted by the pandemic. In addition, the brand is offering frontline healthcare workers a 50-percent discount off various products and upping commissions for its Salon Affiliate Program.
Essence + CATRICE Cosmetics
Essence cosmetics and sister brand CATRICE Cosmetics have teamed up to donate €500,000 to Doctors Without Borders, and are calling on Instagram followers to help up that amount to 1 million by posting the hashtag of #kisstance.
In a partnership with Beauty Changes Lives, CND will donate $100,000 in financial grants to nail pros affected by the mandated closures in response to the pandemic.
To recognize nurses, doctors, healthcare workers and first responders, SIIA will donate skin-care products and lipsticks to hospitals and clinics in the DFW area that are working on the front lines to fight the pandemic.
Tom’s of Maine
Tom’s of Maine has pledged a $60,000 donation and nearly $500,000 in natural personal care products to Direct Relief, a humanitarian organization providing protective gear and supplies to communities hardest hit by COVID-19.
Bond No. 9
Through the month of April, Bond No. 9 will donate 20 percent of its e-commerce sales to Mount Sinai Health System to help provide for additional nurses and childcare.
EM Cosmetics is launching two new initiatives this month to support both frontline workers and those affected by COVID-19 hardships. The first will gift “Thinking of You” sets to healthcare workers via nominations; the second will give 15 percent of profits from the sale of its brow products to Feeding America.
Beiersdorf, the makers of NIVEA, Eucerin, Aquaphor and Coppertone, are helping medical professionals in the U.S. and abroad in several ways. In the U.S., the company has converted its facility in Tennessee to produce half a million units of medical-grade hand sanitizer, and we will also be donating ~200,000 units of skin care to medical professionals on the front lines.
Scünci will be donating thousands of Button Hairbands—designed to be worn comfortably and securely with a face mask while keeping hair back—across areas most affected by COVID-19, starting in New York and then moving on to New Jersey and Connecticut.
It’s A 10 Haircare
It’s A 10 Haircare is donating more than $5.4 million worth of products to multiple product-philanthropy nonprofits, including Good360, the global leader in product philanthropy and purposeful giving.
The brand has implemented several give-back initiatives, including a #TakeCare social media campaign and the launch of a clean, MADE SAFE–certified hand sanitizer, which will be free to all customers starting April 15. Three-thousand units of the sanitizer will also be donated to first responders and healthcare workers on the frontline, as well as to Baby2Baby.
Italian brand Furtuna Skin is donating 20 percent of all sales through April to the Italian medical community (specifically, The Luigi Sacco Hospital and The San Raffaele Hospital) and No Kid Hungry in the U.S.⠀⠀
Beginning today, MONAT will give away 240,000 2-ounce bottles of hand sanitizer, which they are producing, to government entities, non-profits and customers across North America.
The brand is donating 30 percent of all proceeds from now until April 15 to Feeding America’s COVID-19 Response Fund.
The brand has donated its technician gloves to Cedar Sinai Maternity and will continue its relationship with the Beauty Bus Foundation during the crisis—by donating takeoff towels to organizations providing beauty services to cancer patients and the immunocompromised.
Vertly has been sending Botanical Bath Salts and Relief Lotions to nurses, doctors, grocery clerks, food industry workers, and others on the front lines of this pandemic, and has partnered with DonateBeauty to donate product directly to hospitals on a weekly basis.
Beginning April 8 and for one week, PRIORI Adaptive Skincare will donate 20 percent of its online sales to the PBA Covid-19 Relief Fund.
Until April 30, PCA Skin will donate 100 percent of proceeds from daily-care mask sales to FABRIC’s 501c3 non-profit, Arizona Apparel Foundation. The donations will assist FABRIC in ramping up production at its Arizona facility to produce PPE.
Via its charitable give-back program, Cuvée Cares, the brand will donate 20 percent of online sales to the Professional Beauty Association (PBA) in support of independent stylists and will ship product to medical workers on the front lines of the pandemic.
In support of the surf and local communities, Sun Bum will provide gift cards to independent surf shops for staff to buy groceries or whatever the employees might need, while encouraging customers to purchase the brand’s sun, lip and hair products from local shop’s online stores. In addition, the brand is donating thousands of hand sanitizers, moisturizers and personal care products to first responders.
Goodhabit is donating 20 percent of proceeds from pre-order sales on its new site to Food Bank NYC.
To support national healthcare workers, Retrouvé is donating 10 percent of all purchases made on its site this month to the Frontline Responders Fund.
The brand has donated Goody Ouchless Headwraps to Inova Fairfax Medical Campus in Virginia, as the medical staff is creating button headbands to hold their PPE surgical masks.
Starting today, the brand will be running a Buy One Phat Glow Facial Mask, Gift one for $1 promotion. After purchasing the mask, customers receive an email with instructions on how to send their gift to whomever they choose.
ColorProof Color Care Authority
The brand has donated 700 kits, totaling $65,000 worth of product, to SoCal hospitals.
JUNO & Co.
JUNO & Co. is gifting 10,000 of its microfiber sponges to healthcare workers, via a nomination form on its Instagram profile. In addition, the brand has donated 5,000 masks to nurses in Sacramento.
Beginning today, Viviscal will donate a portion of sales from its site to PBA’s COVID-19 Relief Fund, aiding licensed beauty professionals who have not been able to work or are experiencing financial implications due to the COVID-19 outbreak.
Blushington Makeup & Beauty Lounge is hosting complimentary virtual “Pretty Parties”—interactive makeup and skin-care classes—for first responders, essential workers and their children.
Aveda has launched Aveda Cares, a multifaceted initiative that will help salons prepare to recover from COVID-19 closures.
For National Hairstylist Appreciation Day (4/30), Ouidad will donate 100 percent of online proceeds from the day to the Professional Beauty Association (PBA) COVID-19 Relief Fund.
As part of an effort organized by Kim Kardashian West to supply personal care products to thousands of healthcare workers at Keck Medicine of USC, Tangle Teezer donated 3,600 brushes.
Coinciding with today’s launch of Kate Somerville’s new DeliKate collection, the brand will donate 15 percent of sales from its site and Sephora.com to World Central Kitchen’s #ChefsForAmerica COVID-19 Food Relief Effort. The initiative will run through the end of May.
The brand is currently donating thousands of hand sanitizers to healthcare professionals—as well as skin-care, spa and clinic workers in their partner database throughout the U.S.—and has partnered with Donate Beauty. The 80-percent alcohol hand sanitizer has been so well-received, it will become a permanent product offering mid-May.
SEEN Hair Care
The brand has contributed more than $5,000 worth of product to support doctors and nurses at hospitals in New York, New Jersey and Texas. In addition to continuing to make the donations, they also launched a Buy a Bundle/Donate a Bundle program on HelloSeen.com this past weekend so consumers can make their own donations.
In an effort to support salon partners while they are closed, Oribe has developed the Oribe Commission Program. During the month of April, the brand offered a 50-percent commission on all retail purchases made by their salons’ customers on Oribe.com. In addition, they have donated more than 2,500 products to hospitals across the country.
MyKirei by KAO
MyKirei by KAO has transformed the Furoshiki—the traditional Japanese wrapping cloth traditionally used to transport clothes, gifts or other goods—originally created for marketing purposes into non-surgical masks. The brand is currently giving 500 of the masks away, along with its new Nourishing Handwash, on @mykirei.
Mineral Air Skin
The brand is taking nominations for healthcare workers via Instagram and choosing five nominees each week, at random, every Friday for a month to receive a Mineral Air Skin Renewal Serum System. There is no limit to the amount of heroes you can nominate and the same person can be nominated more than once.
To support COVID-19 relief efforts, Herbivore donated 75,000 units of its new Hand Hero product—a 75-percent alcohol hand-purifying gel—to United Way in the Seattle area (where the brand was founded) and to hospitals across New York City. Hand Hero is also now available to consumers; the first 1,000 orders will ship for free.
Dr. Barbara Sturm
On Saturday, May 9th, Dr. Barbara Sturm will be hosting a live event #STURMMASKATHON to raise funds and awareness for the World Health Organization and First Responders First. In preparation for the celeb-studded event, the brand has been sending complimentary Dr. Barbara Sturm Face Mask sachets to registered viewers; participants can register and donate here.
In celebration of National Nurses Week and National Nurses Day on May 12, and in partnership with DonateBeauty, Clarisonic will be donating 3,950 sonic cleansing devices and products to hospitals in New York City and across the country.
The brand has donated 28,000 units of its hand sanitizer to high-risk groups in the local community of Los Angeles (for a limited time, they are also available for purchase at PaulMitchell.com and Amazon). In addition, the JPMS Salon Jumpstart Stimulus $4 million program has been set up to support salons and hairdressers.
From creating hand sanitizers and care packages, to making community donations and defraying employee costs, the brand has been busy supporting the cause, including donating $25,000 to both the Alameda County Community Food Bank and the New York Common Pantry.
As states begin reopening salons, Moroccanoil has announced a multifaceted $3 million recovery program to provide salons and stylists with the resources they need to rebuild business, stay engaged with clients, and provide the most healthy and safe conditions for customers. In early April, the brand also donated 100 percents of the proceeds from sales on Moroccanoil.com to the Professional Beauty Association (PBA) COVID-19 Relief Fund to help provide emergency financial assistance to licensed beauty professionals who are unable to work due to COVID-19.
Daily Concepts has started making face shields for nail and hair salons, free-of-charge. The shields are available to consumers are well.
The brand has launched the #IWashMyHandsFor social media campaign with a little help from actress, dancer and new mom Jenna Dewan. As part of the campaign, Dial is encouraging Americans across the country to promote healthy habits and share who you’re washing your hands for during this time. In addition, the brand has extended its donation efforts and aiding FEMA by supplying 600,000 units of product to those in need.
In addition to donating hand sanitizer and first-aid products to government and educational health authorities, hospitals, first responders, and shelters for at-risk populations, Green Goo is also setting aside a percentage of monthly hand sanitizer sales to select local and national organizations.
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