Shiseido Just Bought a Technology That Eliminates Lines and Wrinkles Immediately
By Danielle Fontana , Associate Editor |
We, like you, have tried our fair share of creams that promise to reverse telltale signs of getting older. Though some are definitely better than others at holding up their end of the bargain, wrinkles are a way of life, and lotions can only do so much. But, a new technology recently purchased by Shiseido has the potential to change everything—starting with temporarily erasing wrinkles in seconds.
Known now only as second-skin technology, which is described as, “a breathable, flexible and nearly invisible artificial skin,” according to a release, (it’s still being developed) the synthetic skin-like material was purchased from Massachusetts-based Olivo Laboratories, and is thought to be worth tens of millions of dollars. In short, the material is created to mimic youthful skin, and when rubbed onto the skin, dries as a clear film that instantly conceals any wrinkles and lifts any sagging. Translation: Any product that contains this technology will turn back the clock in seconds.
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According to Masahiko Uotani, president and CEO of Shiseido, this deal paves the way for a new sector in the brand’s future: more specifically, in the realm of skin shape correction. “Our transaction with Olivo is an exciting next step in our ongoing pursuit to create entirely new categories of beauty products at a global scale as a part of our VISION 2020, middle to long-term strategy.”
We’re excited to learn what products could be on the horizon from Shiseido and what they could mean for our instant gratification–hungry selves. In the meantime, stay tuned to NewBeauty for any updates.