This Could Be THE Biggest Makeup Brand to Finally Come to Ulta
By Danielle Fontana, Digital Editor |
MAC is optimistic that this move will create a new audience for the cosmetic powerhouse, placing their vast range of products in front of consumers who may have never been exposed to them otherwise. “In my mind, there’s maybe a customer who shops at Ulta, but has never walked into a MAC store," Karen Buglisi Weiler, MAC global brand president, tells WWD.
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While we don't know which products will be sold at Ulta (MAC's usual product lineup of around 1,200 will have to be edited down to around half) we do know that the brand’s selection will be “deep into foundation, primer and lipstick”—and isn’t that why we all fell in love with the full-coverage, lipstick-loving line in the first place?
Whether the scenario of never being exposed to the brand until now resonates with you or if you’re already a MAC fanatic and search high and low for your precious tube of discontinued lipstick, we can’t think of a better way to start our weekend off a little bit early.