This Cult-Classic Beauty Brand Just Got a Mega Makeover—and Is Launching Something Totally Unexpected
By Liz Ritter, Executive Editor |
Cutex is getting a “refresh.”
As WWD reports, the Revlon-owned, cult-classic brand—it’s been around since 1911—is debuting a totally new, totally repackaged look later this month.
As part of the makeover, the brand will now be divided into five categories. Nail polish removers will still be a big focus, but now the formulas will be enhanced with a touch of fragrance, as well as vitamins, botanical oils and proteins.
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One big intro: Actual polishes, which fall under the Care + Color line of 21 vitamin-enriched shades with a retail price of $7. In addition to the color category, nail tools and hand and foot creams will round out the mix.