12 Award-Winning Fragrances for Every Scent Preference and Price Range

With summer around the corner, we’re all looking for ways to brighten up our routines. Whether you’re opting for some more colorful wardrobe options or prioritizing a glowing complexion, the options for adding some sparkle and intrigue to your routine are endless. One of the easiest ways to spice up your regimen? A new fragrance, of course. Whether you’re in the market for something bright and floral for vacation or something luxurious and moody for date night, these 12 NewBeauty Awards winners are sure to fit the bill.

The 12 Best Fragrances of 2025

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Best Floral Fragrance

Prada Beauty Paradoxe Virtual Flower Eau de Parfum ($165)

Prada Beauty Paradoxe Virtual Flower Eau de Parfum represents the future of floral fragrance, using AI to augment scent exploration, resulting in a jasmine-forward, fresh yet musky scent.

• BUY NOW – $165

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Best Woody Fragrance

Donna Karan Cashmere & Palo Santo EDP ($150)

Equal parts warm and captivating, the amber- woody, long-lasting Donna Karan Cashmere Collection Cashmere & Palo Santo Eau de Parfum is poised to become your next signature.

• BUY NOW – $150

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Best Cherry Fragrance

fine’ry not another cherry ($30)

Fine’ry Not Another Cherry starts with a burst of juicy cherry before evolving into a warm blend of vanilla, almond and Turkish rose for a rich, addictive finish.

• BUY NOW – $30

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Best Gourmand Fragrance

KAYALI Yum Boujee Marshmallow 81 Eau de Parfum ($138)

Inspired by KAYALI founder Mona Kattan’s love for gourmand scents, Yum Boujee Marshmallow | 81 Eau de Parfum’s blend of strawberry, marshmallow and vanilla evokes a sweet, fluffy dessert with every spritz.

• BUY NOW – $138

5 / 12

Best “Clean Girl” Fragrance

MERIT Retrospect L’Extrait de Parfum ($92)

It’s subtle yet striking, it’s evolving yet intimate, it’s MERIT’s Retrospect L’Extrait de Parfum, and it’s a masterclass in “Clean Girl.” Each spritz opens with clean, soft notes before blooming into delicate florals and settling into warm vanilla and musk.

• BUY NOW – $92

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Best Vanilla Fragrance

PHLUR Vanilla Skin EDP ($99)

An ultra-wearable and endlessly smooth gourmand, PHLUR Vanilla Skin EDP is a delicate balance of sandalwood, musk and sugared, creamy vanilla for a cozy, enveloping scent that’s effortless and elevated.

• BUY NOW – $99

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Best Rose Fragrance

Lancôme Rose on the Moon Parfum ($270)

Not your grandmother’s rose perfume, Lancôme Rose on the Moon Parfum evokes a “hypnotic rose” with a modern, warm mysteriousness thanks to its creamy vanilla and sandalwood scent.

• BUY NOW – $270

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Best Beachy Fragrance

Ellis Brooklyn Miami Nectar Eau de Parfum ($115)

Picture yourself sitting on the beach under a gorgeous Miami sunset sipping a fruity cocktail with fresh flowers in the air. That’s Ellis Brooklyn Miami Nectar Eau de Parfum in a bottle.

• BUY NOW – $115

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Best Fragrance Body Mist

Sol de Janeiro Cheirosa 59 Fragrance Mist ($25)

This mood-bosting scent is an instant classic, with 92 percent of people saying the mix of plum, amber, sandalwood and vanilla transport them to a positive place.

• BUY NOW – $25

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Best Solid Perfume

NOYZ Unmute Solid Fragrance ($85)

Meet the bolder, spicier and longer-lasting version of vanilla perfume—NOYZ Unmute Solid Fragrance. The scent is a standout from the chic brand and the solid format makes it perfect for on-the-go application.

• BUY NOW – $85

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Best Perfume Oil

GLOSS MODERNE Roll-On Perfume Oil in Reves ($87)

A rich, nourishing oil with serious lasting power, GLOSS MODERNE Roll-On Perfume Oil in Reves smells like a sunny day in Positano, and will have the cheery compliments rolling in.

• BUY NOW – $87

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Best Refillable Fragrance

Burberry Goddess Eau de Parfum Intense ($173)

A rich, slightly smoky iteration of Burberry’s original vanilla-centric scent, its refillable Goddess Eau de Parfum Intense allows us to keep (and reuse) the beautiful bottle forever.

• BUY NOW – $173