If She’s Over 40, She Wants These Beauty Gifts for Valentine’s Day

A Valentine’s Day gift guide can run heavy on the kitschy, cute and floral. And who doesn’t love a good bouquet of flowers or a heart-shaped box full of chocolate, right? But if your S.O., spouse, friend or family member is over 40, they probably know exactly what Valentine’s Day gift they want. And if they happen to be 40-something and beauty-obsessed, lucky for you, we know 15 gifts that’ll really wow them this Valentine’s Day. So after you’ve ordered your roses, bought the chocolate or made a romantic reservation, make sure to check out this list of luxurious and thoughtful Valentine’s Day beauty gifts, starting at just $19.

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For the forever Swiftie

PAT McGRATH LABS MatteTrance Lipstick ($39)

If she only watched the Super Bowl to see Taylor Swift, she knows the power of a good red lipstick. This one from PAT McGRATH LABS is not only opulent (the brand was Swift’s go-to makeup brand during the Era’s Tour), it’s also rumored to be one of the exact lipsticks in Swift’s Eras Tour makeup rotation.

• BUY NOW – $39

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Best gift for the frequent spa goer

Nécessaire The Body Duo ($86)

Want to bring the spa experience home to your loved one? Grab Nécessaire’s The Body Duo in Santal. The sandalwood and santal-infused scent is warm and sensual, and smells way more expensive than it has business being for the price. But the body wash and lotion isn’t just showy—epsom salt, minerals, vitamins, omegas, niacinamide and peptides work overtime to better the look of skin from the neck down.

• BUY NOW – $86

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For the luxe-lover

Augustinus Bader The Hydrogel Face Mask ($32)

Augustinus Bader is beloved by the over 40 celebrity crowd. And once you get past the (very real) sticker shock, it’s not hard to see why. It’s A-list devotees appreciate the science-backed formulas that do it all, from evening skin tone and refreshing tired eyes to visible wrinkle reduction. The Hydrogel Face Mask is a great gift to show your Valentine that you see and support their great taste.

• BUY ON AUGUSTINUS BADER – $32
• BUY ON NORDSTROM – $32

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For the Valentine who still has TikTok on their phone

Patrick Ta Major Headlines Double-Take Crème & Powder Blush Duo ($38)

You can’t beat this viral blush duo from Patrick Ta. Makeup enthusiasts love it, makeup artists recommend it and Ta’s signature cream-over-powder blush technique is partially credited for the blush boom in the makeup industry over the past couple of years.

• BUY NOW – $38

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And for the galentine who never had TikTok

CHANEL Le Vernis ($32)

It doesn’t get more classic than CHANEL Le Vernis; this nail polish stands the test of time or any nail trends. A few of our favorite shades are Ballerina, Pirate (shown here), Faun and Rouge Noir. Pro tip: CHANEL introduces and then discontinues shade collections often, so if your Valentine has a preference, don’t hesitate.

• BUY NOW – $32

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For the friend who’s serious about skin care

Solawave Radiant Reneral 2-in-1 Skincare Mini ($89)

Give your skin-care enthusiast Valentine the gift of red light therapy on the go. Solawave‘s mini treatment tool is conveniently portable and collapsible, and doesn’t lack in power because of its size. Use its red and near-infrared light therapies to depuff and firm skin and soften wrinkles on the face and body (it’s especially great for the back of hands).

• BUY ON SOLWAVE – $89
• BUY ON AMAZON – $89

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For the wife who grew up in the ’90s

Clinique Pop Lip + Cheek Oil in Black Honey ($27)

Was there a lip color more iconic to the ’90s than Clinique’s Black Honey? Lucky for us elder millenials, it never really went out of style, but in 2024 its popularity came roaring back—just in time for the brand to release a lip and cheek oil in the iconic shade.

• BUY ON AMAZON – $27
• BUY ON ULTA – $27

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For the Valentine who’s all about *aesthetic*

Soft Services Theraplush Overnight Repair Treatment ($62)

Few hand creams look as chic on a nightstand than Soft Services Theraplush. The (refillable) case holds a retinol- and colloidal oatmeal-rich hand lotion that feels as decadent as its ingredient list, soothing and moisturizing hands, nails and cuticles.

• BUY NOW – $62

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For the wife looking for a new signature scent

Maison Louis Marie No.14 Icila Perfume Oil ($65)

My family, friends and fellow beauty editors are probably sick of me raving over Maison Louis Marie’s No.14 Icila, but I’ll die on this hill. Extremely long lasting, warm and incredibly sultry, this perfume oil makes its mark.

• BUY ON SEPHORA – $65
• BUY ON CREDO BEAUTY – $65

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For the mom who only has 3 minutes

NuFace FIX MicroWand ($195)

If your Valentine used to have a 10-step morning skin care routine but now only has precious minutes, they’ll appreciate NuFace’s MicroWand. In just three minutes the FDA-cleared device depuffs under eyes, plump up lips, and smooth smile and expression lines and crow’s feet.

• BUY ON DERMSTORE – $195
• BUY ON AMAZON – $195

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For the ’80s kid at heart

RŌZ The Volume Duo ($65)

If your Valentine still aspires to Julia Roberts-style hair height a la Pretty Woman, Steel Magnolias or My Best Friend’s Wedding, gift them RŌZ’s The Volume Duo. The ROOT Lift Spray and AIR Thickening Spray delivers sky-high hair volume with a touchable hold and texture.

• BUY ON CREDO BEAUTY – $65
• BUY ON NEIMAN MARCUS – $65

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For the partner who wants to be in bed by 9pm

Slip Pure Silk Pillowcase ($105)

Silk pillowcases not only feel like a luxury while we sleep but also help prevent skin creases from forming and keep hair breakage and frizz at bay (more prevalent than ever in the winter).

• BUY ON NORDSTROM – $105
• BUY ON REVOLVE – $105

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For the S.O. who just wants to stay in on Valentine’s Day

Maude Soak No. 3 Bath Salts ($19)

Luxuriate in a relaxing bath at home with fresh notes of eucalyptus, sandalwood, cassis and Haitian vetiver. Perfect for a solo or partner soak.

• BUY ON AMAZON – $19
• BUY ON REVOLVE – $18

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For the Valentine who never misses a hair appointment

ORIBE Mirror Rinse Glass Hair Treatment ($64)

This conditioning treatment from Oribe adds weightless hydration, detangles, softens and delivers (as the name suggests) a mirror-like shine that gets even better over time.

• BUY ON SEPHORA – $64
• BUY ON AMAZON – $64

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For the girlfriend who loves an everything shower

PHLUR Missing Person Body Oil ($45)

PHLUR’s iconic Missing Person scent is inspired by “the lingering scent of your lover’s skin.” Does it get any more perfect for Valentine’s Day? We love the Eau de Parfum, but it’s often sold out. The body oil version also includes ceramides and vitamin C to brighten and nourish skin from head to toe.

• BUY ON AMAZON – $45
• BUY ON SEPHORA – $45