10 Beauty Products Amazon Shoppers Are Buying in Droves in 2025

Between the frequent sales, fast shipping, free returns and huge selection of products at every price, Amazon is low-key one of the best places to shop for beauty. Hundreds of thousands of shoppers agree, and these 10 skin-care products, hair care, makeup and more are flying off the shelves in 2025. To find out what the hype’s all about, keep reading.

1 / 10

Wonderskin Lip Stain ($22)

A TikTok darling, this blueberry-hued lip mask peels off to reveal the most flattering rosy, natural-looking lip color that’s smudge-, transfer- and waterproof.

• BUY NOW – $22

five-star reviews

11,000+

Bought this month

20,000+

2 / 10

Kitsch Dermaplaner Eye Brow and Facial Razors ($9 for 12)

Whether to remove unwanted facial hair, to exfoliate away dead skin that can trap dirt and oil or to shape your eyebrows, at-home dermaplaning will change your skin care routine for the better. Kitsch’s razors have 100 percent stainless steel blades and a non-slip grip—two reasons they’re beloved by shoppers. Plus, if you use one once a month as recommended, a $9 12-pack of razors should last you a whole year.

• BUY NOW – $9

five-star reviews

16,000+

bought this month

20,000

3 / 10

Glamnetic Press On Nails ($20)

Press-on nails are all the rage in 2025, and Amazon shoppers are loving Glamnetic’s quality styles, which feature protective UV coating to prevent breakage and splitting for up to two weeks.

• BUY NOW – $20

five-star reviews

5,000+

bought this month

6,000+

4 / 10

COLOR WOW Dream Coat Supernatural Spray ($28)

Did you know this celebrity favorite spray for glass hair-level shine was available on Amazon? Fans include Jennifer Lopez and Sydney Sweeney, two of our favorite stars with always-enviable strands. Spray it on damp hair, blow-dry and watch frizz vanish.

• BUY NOW – $28

five star reviews

63,000+

bought this month

40,000

5 / 10

Medicube Zero Pore Pad 2.0 ($31)

Alix Earle recently revealed her dermatologist recommended Medicube’s Zero Pore pads to reduce breakouts and refine skin texture. The pore-refining exfoliating pads are packed with white willow bark (a natural BHA), AHAs and soothing botanical extracts.

• BUY NOW – $31

five-star reviews

3,000+

bought this month

100,000+

6 / 10

Nutrafol Women’s Balance Hair Growth ($88)

The goal of Nutrafol’s Women’s Balance Hair Growth supplements is to reverse the effects of thinning hair caused by hormone shifts, aging and metabolism, through and after menopause. A clinical study reported that participants had stronger hair with less shedding in under three months. Full results of thicker and faster-growing hair were reported after six months of use.

• BUY NOW – $88

five-star reviews

9,000+

bought this month

100,000+

7 / 10

Salt & Stone Body and Hair Fragrance Mist ($45)

Yes, Salt & Stone’s body and hair mists smell divine, but they’re also packed with moisturizing nutrients like glycerin and red algae your skin and strands will soak up. This would make a perfect Mother’s Day gift.

• BUY NOW – $45

five-star reviews

600+

bought this month

6,000+

8 / 10

Gold Bond Healing Hand Cream ($4)

Say goodbye to dry hands. Gold Bond’s Healing Hand Cream uses aloe, seven intensive moisturizers and vitamins A, C and E to soothe and soften rough skin, even after washing your hands.

• BUY NOW – $4

five-star reviews

27,000+

bought this month

30,000+

9 / 10

e.l.f. Glow Reviver Lip Oil ($8)

Some say this under-$10 lip oil is a solid dupe for much more expensive lip oils on the market. The non-sticky formula is made with apricot oil, avocado oil, jojoba oil and pomegranate oil for an ultra-glossy finish.

• BUY NOW – $8

five-star reviews

9,000+

bought this month

10,000+

10 / 10

LAURA GELLER BEAUTY Baked Balance-n-Brighten Color Correcting Powder Foundation ($37)

Beloved especially by makeup wearers 40 and over (including Bethenny Frankel, Kyle Richards, Fran Drescher and Jennie Garth), this Italian-baked foundation is infused with antioxidants, self-adjusts coverage to your skin’s needs and has a weightless demi-matte finish.

• BUY NOW – $37

five-star reviews

30,000+

bought this month

20,000+