When Molly Sims set out to create her very own skin-care line, she wanted to cut through the noise. In came YSE Beauty: a no-fuss, results-driven brand that quickly became a favorite among women who don’t have time for 10-step routines but still want glowing, healthy skin.
Now, less than two years after its launch, the award-winning brand is taking its biggest leap yet: a launch at Sephora. YSE will officially land on Sephora.com on June 3, followed by a rollout in 361 Sephora stores nationwide on June 13.
The milestone comes on the heels of impressive growth. Since its debut in 2023, YSE has seen 120-percent year-over-year revenue growth, with an additional 102-percent jump over the past 12 months. Customer acquisition is up 108 percent year-over-year, and the brand is projecting another 108-percent growth in 2025, fueled in part by the new Sephora partnership.
At the heart of YSE is Sims’ commitment to keeping skin care simple, effective and enjoyable. Sephora’s in-store assortment will feature some of the brand’s best-sellers, including the Your Favorite Ex Exfoliating Pads, Skin Glow SPF 30 Primer, Morning Cocktail Vitamin C Serum and Xtremely Rich Moisturizer. Online, shoppers can browse an even wider collection of YSE favorites, like the Last Call Retinol Serum, The Problem Solver Brightening Treatment and Golden Sculpt Face Roller.
With 14 major beauty awards under its belt—including NewBeauty’s NB100—and a fast-growing fan base, YSE Beauty’s expansion into Sephora is poised to bring its signature less-is-more approach to an even wider audience and help even more women feel confident in their skin.
