It’s no surprise why Tarte’s Shape Tape Concealer is a fan-favorite—it’s creamy, buildable, bendable and comes in 35 different shades. But the success of the product didn’t stop the brand from building on their empire, as they just announced the addition of a new formula: Shape Tape Ultra Creamy Concealer ($27).
Designed for mature and dry skin, the concealer is the original Shape Tape’s clone, just with a few more hydrating additions. Formulated with a built-in eye cream, it is clinically-proven to keep the skin moisturized, and the addition of hyaluronic acid and sodium hyaluronate lock in that hydration and promote a plump, line-free finish.
Although the new addition is ultra-hydrating, it definitely doesn’t slack on coverage. Offering the same pigment that made the original Shape Tape so famous, the Ultra Creamy version has a natural matte finish sans any signs of dryness. Thanks to its patented cushion tape technology, it sits beautifully on top of the skin for a long-lasting, crease-free finish while giving the skin a fresh, lifted appearance.
Also included in the ingredient mix is mango butter, shea butter and licorice root, three powerhouses for deep hydration and a luxurious, creamy finish.
To go alongside this new-and-improved concealer, the brand is also launching Shape Tape Glow Powder ($29), a baked, talc-free finishing powder infused with optical blurring spheres (without the shimmer) and Amazonian clay for extra long staying power. A sweep of this light formula over your new concealer will promise irresistible finish to last all through the day and night.
