Kate Hudson has a new wellness title. The actress and entrepreneur has joined HealthyCell, the Charleston, SC–based supplement brand, as an investor and brand partner, the company announced Thursday.
The deal started with her own routine: Hudson was already taking HealthyCell before partnership talks began. In her new role, she’ll help shape the brand’s creative strategy and consumer education.
“People are tired of wellness trends that don’t work and are looking for solutions that are grounded in strong science, fit naturally into everyday life, and deliver real results,” Hudson said in a release. “The future of nutrition isn’t just about what you ingest—it’s about what your body actually absorbs.”
No Pills Required
HealthyCell skips tablets and capsules entirely. Its supplements come in single-serve gel packets made with the brand’s patented MicroGel technology, which the brand says pre-dissolves nutrients so the body can absorb them more easily.
The brand says MicroGel delivers up to 165 percent better absorption than standard tablets. That figure comes from a company-supported study of vitamin E in healthy adults, published in Nutrition and Health.
Kate’s Daily Essentials
Hudson’s picks center on four priorities:
- Deep sleep
- Focus
- Beauty
- Daily energy
The full lineup also covers heart health, bone strength, joint health, immune support and foundational daily nutrition.
“Kate brings unmatched cultural influence, brilliant brand instincts and a deep, personal passion for wellness,” says Douglas Giampapa, HealthyCell founder and CEO. “Together, we are taking pill-free, high-absorption nutrition mainstream.”
HealthyCell supplements are available at healthycell.com.
