At NewBeauty, the only thing we love more than a splurging on efficacious and confidence-boosting beauty is snagging award-winning beauty products that don’t break the bank. If you’re looking to elevate your beauty regimen in a wallet-friendly way, now is the perfect time—we’ve rounded up every single under $20 product from our 14th Annual Beauty Awards in one easy-to-find place.
Best in Skin
There’s a wide array of under $20 products in our skin, makeup, body, hair and wellness categories, but skin care may be my favorite. Upgrade your spring skin routine with a soothing $13 antioxidant gel cleanser, a $12 hydrating retinol oil and $15 eye patches that fake a full night’s sleep.
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Best Sunscreen Stick
SKIN1004 HYALU-CICA Silky-Fit Sun Stick SPF 50+ ($19)
A sweatproof, transparent, matte formula that suits all skin tones, SKIN1004 HYALU-CICA Silky-Fit Sun Stick SPF 50+ hydrates skin with hyaluronic acid as it protects from UV rays.
Key ingredients: centella asiatica extract, hyaluronic acid
Best for: all skin types, sun protection
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Best Micellar Water
Garnier Micellar Gentle Peeling Water ($12)
Clinically tested to even skin tone, Garnier Micellar Gentle Peeling Water with 1% PHA + Glycolic Acid combines hard-working micelles with a mild acid peel for a rinse-free cleanse.
Key ingredients: glycolic acid, PHA
Best for: sensitive skin
Award Photo: Micellar Gentle Peeling Water 3 / 14
Best Cleanser for Dry Skin
CeraVe Hydrating Foaming Oil Cleanser ($19)
Accepted by the National Eczema Association, CeraVe Hydrating Foaming Oil Cleanser uses an oil-to-foam formula to nourish dry skin (it’s also great for sensitive types) with three essential ceramides and squalane.
Key ingredients: ceramides, hyaluronic acid, squalane oil
Best for: anti-aging, dry skin
Award Photo: Hydrating Foaming Oil Cleanser 4 / 14
Best Gel Cleanser
Versed Purist Gel Cleanser ($13)
Brimming with antioxidants and soothing aloe vera, Versed The Purist Antioxidant Cleanser is a soap-free gel formula that makes for an easy way to upgrade any skin-care routine.
Key ingredients: aloe leaf juice, vitamin B5
Best for: all skin types
Award Photo: Purist Gel Cleanser 5 / 14
Best Cream Cleanser
Community Sixty-Six Hydrating Cream Cleanser with Hyaluronic Acid ($16)
Mild but very effective at washing the day away, Community Sixty-Six Hydrating Cream Cleanser with Hyaluronic Acid also includes cherry flower extract to lock in moisture and strengthen the skin barrier.
Key ingredients: hyaluronic acid, sunflower oil
Best for: all skin types
BUY ON COMMUNITY SIXTY-SIX – $16
Award Photo: Hydrating Cream Cleanser with Hyaluronic Acid 6 / 14
Best Powder Cleanser
Acure Brightening Cleansing Powder ($15)
Mix eco-friendly Acure Brightening Cleansing Powder with water to form a green paste that cleanses, exfoliates and refreshes using rice powder, spirulina, broccoli, and kale.
Key ingredients: broccoli, kale, spirulina
Best for: all skin types
Award Photo: Brightening Cleansing Powder 7 / 14
Best Disposable Face Towels
Clean Skin Club Clean Towels XL Bamboo ($18)
Swap out germy wash cloths for CleanSkinClub Bamboo Clean Towels XL, which are made of soft viscose from sustainably sourced bamboo fibers. They’re great for acne-prone skin, but we all love them. Just read the thousands of reviews!
Key ingredients: bamboo
Best for: all skin types
Award Photo: Clean Towels XL Bamboo 8 / 14
Best Hydrating Eye Mask
Dr. Dennis Gross Skincare Lift + Repair Eye Mask ($9)
Unlike traditional eye masks, the 360-degree, biodegradable, Dr. Dennis Gross Skincare Lift + Repair Eye Mask caters to the entire orbital area for a brighter, more hydrated look overall.
Key ingredients: green tea, l-absorbic acic, niacinamide
Best for: dry skin
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Best Under-Eye Masks
Hero Cosmetics Mighty Patch for Tired Eyes ($15)
A true savior after a long night with little sleep, Hero Cosmetics Mighty Patch for Tired Eyes packs potent niacinamide and hyaluronic acid into cooling hydrogel patches for a refreshed look.
Key ingredients: allantoin, hyaluronic acid, niacinamide
Best for: puffiness, wrinkles
Award Photo: Mighty Patch for Tired Eyes 10 / 14
Best Cleanser for Sensitive Skin
Cetaphil Gentle Skin Cleanser ($17)
Clinically proven to hydrate as it cleanses, Cetaphil Gentle Skin Cleanser preserves skin’s moisture barrier after repeat washes, making it ideal for sensitive, easily irritated or over-dried skin.
Key ingredients: glycerin, niacinamide, vitamin B5
Best for: sensitive skin
Award Photo: Gentle Skin Cleanser 11 / 14
Best Retinol Face Oil
Good Molecules 1% Retinol Night Oil ($12)
Combining the benefits of a powerful, 1-percent retinol with a nourishing plum oil base, Good Molecules 1% Retinol Night Oil is the best of both worlds when it comes to combatting signs of aging and deeply hydrating.
Key ingredients: jojoba oil, plum oil, retinol
Best for: all skin types, anti-aging, wrinkles
Award Photo: 1% Retinol Night Oil 12 / 14
Best Benzoyl Peroxide Cleanser
PanOxyl Acne Creamy Wash Benzoyl Peroxide 4% Daily Control ($10)
PanOxyl Acne Creamy Wash Benzoyl Peroxide 4% Daily Control is one of the few BP cleansers that’s gentle enough to use daily, while also being powerful enough to quiet acne in a flash.
Key ingredients: silver, tea tree oil, vitamin A, zinc oxide
Best for: acne, oily skin
Award Photo: Acne Creamy Wash Benzoyl Peroxide 4% Daily Control 13 / 14
Best Pimple Patches
Neutrogena Ultra Thin Pimple Patches ($8)
Neutrogena Stubborn Acne Ultra-Thin Blemish Patches are made of clear hydrocolloid and inconspicuous enough to wear while running errands, or even to work. In a clinical study, more than 90 percent of acne sufferers saw flatter-looking pimples by the next day.
Key ingredients: probiotics, salicylic acid, thermal spring water
Best for: acne, oily skin
Award Photo: Ultra Thin Pimple Patches 14 / 14
Best Blackhead Patches
Peach Slices Nose Pore Patches ($10)
Rethink your beauty sleep. Designed to be worn overnight for maximum impact, Peach Slices Nose Pore Patches work over six hours to de-gunk and purify blemishes for clearer, tighter-looking pores come morning.
Key ingredients: hydrocolloid
Best for: acne, oily skin
Award Photo: Nose Pore Patches
Best in Makeup
An eyeliner for a foolproof cat-eye, Selena Gomez‘s perfect lip liner and an ultra-flattering skin tint are just three award-winning makeup products you can get for less than $20.
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Best Liquid Eyeliner
Danessa Myricks Beauty Linework ($18)
Danessa Myricks Beauty Linework features a paint brush–like tip and “Ever Flow” technology, which allows for a skip-free, fluid line. The precision is a game changer for creating a perfect cat-eye.
BUY ON DANESSA MYRICKS BEAUTY – $18
Award Photo: Linework 16 / 23
Best Setting Spray
Milani MAKE IT LAST ORIGINAL ($11)
True to its name, Milani Cosmetics MAKE IT LAST Setting Spray now provides up to 24 hours of long-lasting makeup protection in an ultra-hydrating formula that gives skin a natural finish.
Key ingredients: glycerin, niacinamide
Award Photo: MAKE IT LAST ORIGINAL 17 / 23
Best Tinted Lip Balm
Naturium Phyto-Glow Lip Balm ($10)
The “tinted lip” boom is here, and with its juicy finish and weightless hydration, Naturium Phyto-Glow Lip Balm is a clear front-runner. You also can’t go wrong with any of its 12 sheer shades.
Key ingredients: shea butter
Award Photo: Phyto-Glow Lip Balm 18 / 23
Best Clear Lip Balm
Yummy flavors like Honey Apple and Watermelon Frosé, a silky texture and the ability to instantly quench dry lips made eos Super Balm a unanimous editor favorite and purse staple.
Key ingredients: avocado butter, castor seed oil, cocoa butter, shea butter, synthetic beeswax
Award Photo: Super Balm Lip Balm 19 / 23
Best Lip Mask
Lanolips 12-Hour Overnight Lip Mask ($18)
Parched lips become soft and kissable with Lanolips 12-Hour Overnight Lip Mask, which harnesses the power of vitamin C, hyaluronic acid and ceramides to cocoon lips in hydration as you sleep.
Key ingredients: ceramides, hyaluronic acid, lanolin, vitamin C
Award Photo: 12-Hour Overnight Lip Mask 20 / 23
Best Lip Liner
Rare Beauty Kind Words Matte Lip Liner ($15)
Rare Beauty Kind Words Matte Lip Liner is “everything I’ve ever wanted in a lip liner,” says founder Selena Gomez. It glides on smooth, lasts all day and comes with a built-in sharpener.
Key ingredients: mica, silica, synthetic wax
Award Photo: Kind Words Matte Lip Liner 21 / 23
Best Liquid Lipstick
L’Oréal Paris Infallible Matte Resistance Liquid Lipstick ($14)
L’Oréal Paris Infallible Matte Resistance Liquid Lipstick is a powdery-matte, yet non-drying formula that delivers up to 16 hours of high-impact color in 12 shades, from soft beige to deep burgundy.
Key ingredients: hyaluronic acid
Award Photo: Infallible Matte Resistance Liquid Lipstick 22 / 23
Best CC Cream
e.l.f. Cosmetics Camo Hydrating CC Cream ($15)
Combining skin care and makeup in one, e.l.f. Cosmetics Camo Hydrating CC Cream features both buildable, color correcting coverage and SPF 30 for skin that is radiant and healthy inside and out.
Key ingredients: hyaluronic acid, tremella mushroom, vitamin B5
Award Photo: Camo Hydrating CC Cream 23 / 23
Best Skin Tint
Maybelline New York 24H Skin Tint ($18)
For the weightless feeling of a serum and buildable coverage of a foundation, vitamin C–infused Maybelline New York 24H Skin Tint tops the charts and comes in 18, natural-finish shades.
Key ingredients: vitamin C
Award Photo: 24H Skin Tint
Best in Hair
I switch up my haircare routine more than anything else, so I’m deeply appreciative of these budget-friendly products that realy work. Check out the mega-viral heatless curling set, a mask that’s like a “tall glass of water” for dry and dehydrated strands and more, below.
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Best Scalp Scrub
NatureLab.Tokyo Perfect Clean Clarifying Scalp Scrub and Shampoo ($19)
Inspired by Japanese sake cleansing, NatureLab.Tokyo Perfect Clean 2-in-1 Scalp Scrub & Clarifying Shampoo is the ultimate weekly reset for a healthier scalp and hair. It’s especially great at removing dry shampoo buildup.
Key ingredients: hyaluronic acid, sake water, sugar crystals
Best for: all hair types, scalp health
Award Photo: Perfect Clean Clarifying Scalp Scrub and Shampoo 25 / 31
Best Shampoo for Dandruff
Head & Shoulders BARE Pure Clean Anti-Dandruff Shampoo ($12)
Head & Shoulders BARE Pure Clean Anti-Dandruff Shampoo only contains nine ingredients, but doesn’t skimp on the dandruff-fighting power. It’s free of silicones and sulfates, and made with 45-percent less plastic, too.
Key ingredients: zinc pyrithione
Best for: dandruff, scalp health
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Best Hydrating Hair Mask
Bondbar Hydration Mask ($10)
Like a tall glass of water for dehydrated or overprocessed hair, Bondbar Bonding Hydration Mask is a rich, 10-minute treatment that makes strands feel super sleek—no tangles in sight.
Best for: dry hair, hair repair
Award Photo: Hydration Mask 27 / 31
Best Overnight Hair Treatment
Not Your Mother’s Sleep On It Hydrating Serum Cream ($10)
Refresh and hydrate your strands while you snooze with Not Your Mother’s Sleep On It Overnight Hydrating Serum Cream, a no-rinse, overnight treatment enriched with squalane and mushroom extract.
Key ingredients: mushroom extract, squalane
Best for: all hair types, hair repair
Award Photo: Sleep On It Hydrating Serum Cream 28 / 31
Best Detangling Brush
FHI HEAT UNBrush ($18)
The comes-in-every-color FHI Heat UNBrush captured our hearts this year. It feels light-as-air in your hand and can be used on wet or dry hair to make detangling and styling a breeze.
Award Photo: UNBrush 29 / 31
Best Heatless Curl Kit
invisibobble Heatless Curling Set ($15)
The viral heatless curl trend isn’t slowing down anytime soon, and invisibobble Heatless Curling Set is the before-bed solution for achieving bouncy curls and waves without damage.
Award Photo: Heatless Curling Set 30 / 31
Best Shampoo Bar
KITSCH Rice Water Shampoo Bar ($14)
A TikTok phenomenon with thousands of five-star reviews, KITSCH Rice Water Shampoo Bar reduces single-use plastic by replacing two bottles of liquid shampoo.The addition of rice water gives big volume boosting benefits, too.
Key ingredients: amino acids, rice water protein, vitamins B, C and E
Best for: all hair types
Award Photo: Rice Water Shampoo Bar 31 / 31
Best Eco-Friendly Hair Brush
Tangle Teezer Plant Brush ($18)
The only thing better than the gentle, tug-free detangling power of the fully recyclable Tangle Teezer Plant Brush is the fact that it is made from 85-percent sustainably sourced castor beans.
Award Photo: Plant Brush
Best in Body
With so much emphasis placed on facial skincare in the beauty industry, it’s easy to forget that the vast majority of our skin falls below the chin. Treat everything from dry skin and body acne to muscle aches with our under $20 award-winning body care products.
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Best Body Wash for Sensitive Skin
Dove Sensitive Skin Hypoallergenic Body Wash ($8)
A cult-classic recommended by countless dermatologists, Dove Sensitive Skin Hypoallergenic Body Wash is a vegan, sulfate-free and 98-percent biodegradable formula that provides 24 hours of hydration without upsetting easily irritated skin.
Key ingredients: glycerin, soybean oil
Best for: sensitive skin
Award Photo: Sensitive Skin Hypoallergenic Body Wash 33 / 43
Best Bath Soak
MyKirei Onsen Bath Soak Tablets ($13)
A wash-away-clean bath option, the Japanese onsen–inspired My Kirei Onsen Therapy Soothing Mineral Bath Soak tablets offer some solid insurance for stress relief and a good night’s sleep.
Award Photo: Onsen Bath Soak Tablets 34 / 43
Best Bar Soap
Glossier Milky Jelly Cleansing Bar ($18)
Dermatologist- and gynecologist-tested for safety, Glossier Milky Jelly Cleansing Bar uses chamomile extract and five skin conditioners to cleanse and soothe from your face to your toes while respecting your skin’s natural pH.
Key ingredients: allantoin, chamomile extract, shea butter, sodium hyaluronate, vitamin B5
Award Photo: Milky Jelly Cleansing Bar 35 / 43
Best Deodorant Spray
Native Deodarant & Body Spray ($14)
The aluminum-free Native Deodorant & Body Spray does it all: It dries fast, comes in 10 of the brand’s famous scents, and can be used to deodorize the pits and beyond.
Key ingredients: AHA, glycerin, peptides, retinol
Award Photo: Deodorant & Body Spray 36 / 43
Best Muscle Soother
WILL PERFORM Lidocaine Pain Relief Lotion ($13)
Created by Serena Williams to soothe post-workout soreness, WILL PERFORM Lidocaine Pain Relief Lotion is made with 4-percent lidocaine and botanicals that support holistic wellness and pain relief.
Key ingredients: collodial oatmeal, shea butter
Award Photo: Lidocaine Pain Relief Lotion 37 / 43
Best Overnight Body Mask
Body Proud Sleep Hero Overnight Recovery Body Mask ($15)
Body Proud Sleep Hero Overnight Recovery Body Mask is enriched with retinol to improve skin tone over time, and the therapeutic scents of florals and musk to help you drift into beauty sleep.
Key ingredients: niacinamide, salicylic acid, witch hazel
Award Photo: Sleep Hero Overnight Recovery Body Mask 38 / 43
Best Shave Cream
Loved01 Shave Cream ($10)
From John Legend’s Loved01 comes this super moisturizing Shave Cream. Use it on your legs, your face (you can also share it with any men in your life) or anywhere else you shave to reduce irritation and nourish skin.
Award Photo: Shave Cream 39 / 43
Best Body Bronzer
Tanologist Insta Glow ($18)
Get an Insta-worthy glow in seconds with Tanologist Insta Glow, a buildable, transfer-proof body bronzer. It blurs skin imperfections, lasts up to 24 hours and comes off easily with a little scrub in the shower.
Key ingredients: aloe, glycerin, vitamin E
Award Photo: Insta Glow 40 / 43
Best Foot Cream
Pedestrian Project Walker’s Cream ($12)
Pamper dry, tired feet in need of serious TLC with Pedestrian Project Walker’s Foot Cream. The rich, buttery texture imparts deep moisture that stays put for hours without a slippery finish.
Key ingredients: aloe leaf juice, moringa seed oil, shea butter
Award Photo: Walker’s Cream 41 / 43
Best Nail Brightener
Dermelect Luminous Nail Brightener ($18)
Enriched with brightening agents and an innovative protein-peptide treatment, Dermelect Luminous Brightener + Perfector is the ultimate solution for dull, discolored nails. Plus, the neutral, milky shade looks good on everyone.
Key ingredients: biotin, chestnut seed extract, vitamin E
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Best Foot Scrub
Manna Kadar Beauty Sea Minerals Exfoliating Foot Scrub ($12)
Bring the spa home with a creamy, Manna Kadar Beauty Sea Minerals Exfoliating Foot Scrub, floral-scented formula that uses Dead Sea minerals to revitalize rough, overworked feet.
Key ingredients: castor oil, Dead Sea minerals
Award Photo: Sea Minerals Exfoliating Foot Scrub 43 / 43
Best Body Wash for Acne-Prone Skin
Differin Acne-Clearing Body Wash ($12)
Acne body washes tend to feel harsh, but Differin Acne-Clearing Body Wash is gentle and creamy, protecting against dryness for up to 24hours. It deep-cleans skin to prevent future breakouts and reduce existing ones.
Key ingredients: retinoid
Award Photo: Acne-Clearing Body Wash
Best in Wellness
How you look on the outside won’t mean a think if you’re feeling sluggish on the inside. These three under $20 wellness picks focus on everyday immune support and essential nutrients so you can feel your best.
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Best Immune Booster
Beekeeper’s Naturals Immune Support Propolis Spray ($14)
A few quick sprays of Beekeeper’s Naturals Propolis Immune Support in your mouth each day gives your immune system a concentrated dose of bee propolis, vitamin C and zinc. It also soothes a scratchy throat!
Key ingredients: propolis
BUY ON BEEKEEPER’S NATURALS – $14
Award Photo: Immune Support Propolis Spray 45 / 46
Best Superfood Supplement
8Greens Effervescent Tablets ($16)
Getting your daily greens in can be a drag, but not with 8Greens Effervescent Tablets. We’ve been relying on these for years to support our energy, immunity and overall health, and we’re not stopping anytime soon
Key ingredients: vitamins B12, B5, B6, C and zinc
Award Photo: Effervescent Tablets 46 / 46
Best Vitamin Patch
The Patch Brand Focus Patch ($12 for 15)
The Patch Brand Focus Patch sends essential vitamins and minerals, like B3, magnesium and ginko biloba, directly into the bloodstream via a tiny, transdermal patch for enhanced concentration.
Key ingredients: glngko biloba, magnesium, vitamin B3
Award Photo: Focus Patch
Best in Smile
A youthful beauty look always means a healthy smile. Here are our under $20 award-winning smile picks.
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Best Whitening Toothpaste
Sensodyne Clinical White Stain Protector Toothpaste ($9)
Sensodyne Clinical White Stain Protector Toothpaste is the brand’s newest whitening formula that polishes teeth (it’s great for sensitive ones) and helps prevent against future stains with twice-daily brushing.
Key ingredients: potassium nitrate, sodium fluoride
Award Photo: Clinical White Stain Protector Toothpaste 48 / 49
Best Floss
Davids Expanding Dental Floss ($6)
Let’s face it, flossing isn’t fun, but it’s one of the most important steps to prevent cavities. Innovative and refillable, Davids Expanding Dental Floss actually expands between the teeth to grab onto more plaque and food particles for a more thorough clean.
Key ingredients: cocoa butter, peppermint, vegan wax
Award Photo: Expanding Dental Floss 49 / 49
Best Fluoride-Free Toothpaste
hello antiplaque + whitening fluoride free toothpaste ($5)
For those who prefer a no-fluoride formula, hello antiplaque + whitening fluoride free toothpaste helps bust plaque, tartar and cavity-causing bacteria with natural ingredients like tea tree oil, coconut oil and farm-grown peppermint.
Key ingredients: coconut oil, peppermint oil, tea tree oil
