Amazon Prime Day has officially become a beauty event. This year, some of the buzziest names in the industry are getting the spotlight. Dozens of brands featured in NewBeauty’s NB100—a definitive list celebrating the most innovative, game-changing names across beauty and wellness—are offering limited-time deals that are too good to miss.
From science-backed skin care and celeb-loved hair treatments to TikTok-famous makeup and next-gen wellness finds, these NB100 brands are leading the charge in what’s new and next in beauty. Whether you’re restocking holy grails or trying something fresh, here are the best NB100 deals to shop before they’re gone.
Skin Care
Naked Sundays CabanaClear SPF 50 Water Gel Serum ($21; now $17)
Prequel Skin Multi-Quench ($28; now $24)
Alpyn Super Peptide & Ghostberry Moisturizer ($62; now $46.50)
Kinship Self Reflect Zinc Oxide Mineral Facial Sunscreen ($32; now $25)
Starface Hydro-Star Clear Big Pack ($30; now $24)
The Outset Purifying Blue Clay Mask ($46; now $32)
U Beauty The SUPER Hydrator ($168; $134)
Topicals Faded Brightening and Clearing Serum ($38; now $27)
Toty by Sofia Vergara Ilumina CC Creamy Compact SPF 50+ ($56; now $42)
ZitSticka Killa Acne Patches for Face ($56; now $37)
Prakti PaviPure Warming Detox Mask ($56; now $45)
Caldera + Lab The Good ($110; now $82.50)
Bubble Skincare Break Even Balancing Face Toner ($16; now $11)
BYOMA Moisturizing Gel Cream ($15; now $8)
EADEM Milk Marvel Dark Spot Serum ($68; now $54)
Naturium Niacinamide Face Serum ($17; now $13.50)
Solawave 4-in-1 Red Light Therapy Facial Wand ($169; now $118)
Hair Care
Act+Acre Cold Processed Stem Cell Scalp Serum ($86; now $64.50)
BondiBoost HG Anti-Thinning Shampoo Conditioner Set ($40; now $32)
Arey Not Today, Grey Daily Hair Supplement ($45; now $36)
Odele Air Dry Styler ($12; now $9.50)
LolaVie Intensive Repair Treatment ($35; now $24.50)
DAE Cactus Fruit 3-In-1 Styling Cream ($30; now $25.50)
Donna’s Recipe by Tabitha Brown Leave-in Conditioner ($16; now $13)
Mane 1 Inch Ceramic Curling Wand ($98; now $68.50)
K18 Molecular Repair Hair Oil ($65; now $49)
Fable and Mane Hair Oil ($38; now $28.50)
MONDAY HAIRCARE Repair Shampoo and Conditioner Set ($14; now $10)
Makeup
Saie Glowy Super Gel Lightweight Illuminator ($29; now $23)
SHEGLAM Color Bloom Liquid Blush ($7; now $6)
AMI COLÉ Hydrating Lip Treatment Oil ($20; now $15)
Live Tinted Hueguard Skin Tint SPF 50 ($42; now $30)
Body
Nécessaire The Body Wash ($28; now $21)
Cay Skin Isle Nourishing Body Mist SPF 50 ($26; now $21)
Saltair Body Oil ($22; now $18)
Coco & Eve Sunny Honey Bali Bronzing Self Tanner Mousse ($38; now $24)
Dossier Ambery Vanilla ($29; now $23)
+ Lux Unfiltered N°32 Deep Gradual Self Tanner ($38; now $30)
Vacation Classic Whip SPF 30 & Air Freshener Bundle ($23; now $16)
Luna Daily The Everywhere Spray-to-Wipe ($12; now $10)
Mad Rabbit Tattoo Balm & Aftercare Cream ($13; now $10)
Wellness
Canopy Filtered Shower Head ($170; now $135)
Bloom Nutrition Greens and Superfoods Powder ($40; now $22)
Filterbaby Skincare Filter 2.0 ($119; now $95)
LEMME Lemme Purr Vaginal Probiotic Gummies for Women ($30; now $21.50)
Make Time Wellness Brain Health Powder Supplement for Women ($50; now $37.50)
MOON Dissolving Teeth Whitening Strips ($40; now $32)
Stripes Beauty Oh My Glide Intimate Play Oil ($45; now $36)
The Skinny Confidential Hot Mess Ice Roller for Face ($79; now $63)
Wonderbelly Antacid ($12; now $8)
