Fragrance is supposed to be fun, and the industry offers an eclectic mix of new brands to experiment with. However, there’s still a strong tie to the legacy fashion houses and their luxury offerings. In a recent report by Spate, data shows that this couldn’t be more true for men’s fragrances, especially in regard to search volume. Between Google and TikTok, luxury cologne brands are among the most popular for consumers. With consistent growth in year-over-year popularity, it’s clear that scents by heritage brands like Armani and Jean Paul Gaultier are going nowhere anytime soon. Some of their growth can be attributed to the packaging, which can be pleasing on visual platforms like TikTok, while other colognes have a strong following for their intoxicating accords. Ahead, see the most popular bottles and brands driving this increase.
Top luxury men's fragrances, according to data
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Armani is one of the most searched-for men's luxury fragrance brands with a few scents driving the list. The brand averages 181k in monthly popularity and shows strong year-over-year growth, with an increase of 48 percent this year. Of the three most searched scents, this gourmand option, with notes of vanilla and chestnut is the second most popular.
BUY ON ARMANI - $110
BUY ON ULTA - $120
2 / 9
Versace comes in second with a popularity index of 6.7k searches and a whopping 189 percent increase in popularity year over year. While there are a few scents driving the search traffic, this minty and citrus fragrance is one of the most favored on TikTok.
BUY NOW - $115
3 / 9
Azzaro is gaining traction with TikTok users making it the third most popular luxury men's fragrance brand on the platform. The barrel-shaped bottle has an appealing aesthetic that matches perfectly with the red ginger, bourbon and woody-vanilla scent.
BUY ON SEPHORA - $110
BUY ON MACYS - $114
5 / 9
When it comes to stunning visuals, it's hard to beat Le Male's cool bottle. While the brand is strongly associated with cologne and perfume on TikTok, these statuesque bottles are the most searched for. This affordable version boasts crisp, herbaceous notes like mint and lavender and blends them with smooth scents of vanilla.
BUY NOW - $98
6 / 9
Interest in Prada's colognes has increased almost 100 percent year over year and we can bet this fragrance is the reason why. Fresh, clean and modern, it embodies the brand's cool aesthetic and has a sophisticated masculine scent thanks to vetiver and soft iris blossoms.
BUY ON SEPHORA - $125
BUY ON ULTA - $125
7 / 9
Giorgio Armani Acqua di Giò Parfum is the leader of the pack for beloved colognes. The fragrance combines savory herbs with sweet bergamot for an intense masculine aroma. It even has aquatic notes to add a marine touch. Given that, it's unsurprising that over 239k people searching for it on Google and TikTok.
BUY ON SEPHORA - $140
8 / 9
Azzaro's Chrome fragrance couldn't be more different from the above, but its crisp scent is a favorite among Google and TikTok users. With a search count of 49k and climbing, this fresh aquatic scent is one to covet. It has a timeless citrus accord with Mediterranean aromas and long-lasting appeal.
BUY ON ULTA - $105
