Laura Geller Beauty’s iconic age-based sale is back today for National Mature Women’s Day, Thursday, April 9—and if it’s your first time hearing about the annual event, you’re in for a treat.
The gist: Your age determines your discount. For example, if you’re 60, you get 60 percent off; if you’re 75, you get 75 percent off—and so on—available exclusively on LauraGeller.com. To access the discount, you simply provide your email and date of birth on the brand’s website, and then they’ll email you a promo code to check out. Once you receive the promo code, you have until Friday, April 10, just before midnight to use it.
National Mature Women’s Day was created and registered by Geller in 2022. “I really want to spotlight mature women, and I want them to feel like they are as much included as young women and models and influencers and let them know that they’re heard, and they’re just as important.” Geller told NewBeauty previously. “Making women aware that they’re relevant no matter what their economic status or ethnicity is or where they are in their life, whether they’re empty-nesters or grandparents, everybody is relevant.”
You’re likely not new to the celebrity-loved brand, which counts Bethenny Frankel, Kyle Richards, Fran Drescher, Jennie Garth and more among its fans—not to mention beauty editors and enthusiasts alike. And if you don’t think you know the brand, a glimpse at some of its most popular products might ring a bell: the Baked Balance-n-Glow Illuminating Foundation ($38), the Spackle Skin Perfecting Primer ($21) and the Best of the Best Baked Face Palette ($69).
There’s plenty more where that came from, so consider this your sign to peruse the site if it’s been a minute—and take advantage of the sale while you still can, as the 24-hour clock until the highly anticipated sale’s end is ticking. And if you’d prefer to trust our rigorous judgment (thank you!), we’ve compiled our favorites below.
