Launch List: The Best New Beauty Products in August, From Urban Decay's Ghosting Spray to amika's Protector Treatment

amika The Protector Strengthen Treatment ($34)

Your new insurance policy for color-treated hair, this leave-in treatment fights fading for up to 40 washes while fortifying strands to be 5.2 times stronger with 81 percent less breakage. Powered by a Color-Longevity Complex and antioxidant-rich sea buckthorn extract, it shields against the common culprits of color fading, like UV exposure, chlorine and heat damage, so your color stays vibrant and healthy.

DIBS Beauty The Edit Stick Brightening & Blurring Concealer Duo ($32)

Consider your under-eye routine officially streamlined. This dual-ended stick pairs a vitamin C–infused brightener with a medium-coverage concealer (apply the brightener first or use them separately), so you can reduce dullness and blur texture with one product. The dermatologist-tested, noncomedogenic, satin-finish formula stays crease-resistant all day while feeling hydrating, not cakey, and comes in 20 shades for a true match. It’s basically everything your dark circles have been hoping for.

Elizabeth Arden Advanced Gold Ceramide Capsules ($99 for 60 capsules)

This is the brand's biggest upgrade to its iconic capsule franchise in years. The star addition is a patent-pending P-PAR Longevity Catalyst, which signals receptors in the skin to support its own natural ceramide production, essentially helping prevent barrier damage before it starts rather than just reacting to it after the fact. Each pre-measured, biodegradable capsule keeps the formula fresh and potent until the moment you use it. Plus, clinical results show 95 percent of users agreed skin looked younger in just seven days.

Urban Decay All Nighter Ghosting Spray ($34)

A loose setting powder in spray form? Sign us up! Instead of the mess and effort of a traditional powder, this aerosol delivery system mists microfine corn and tapioca starches onto your skin for an instant airbrushed, matte finish with up to 24-hour wear. It's alcohol-free, fragrance-free and comes in three tinted shades—Light, Medium and Deep—so there's zero white cast, and zero dry time, making it a smart pick for deeper complexions, too.

Lauvée Facial Cleansing Brush ($179)

A Paris-born cleansing tool that's making a strong case for ditching your manual cleanser for good. Powered by the brand's patented DMC System technology, it uses high-frequency percussive vibrations to deeply dislodge impurities, excess oil and dead skin cells—all in just 35 seconds. Its antibacterial silicone head is gentle enough for sensitive skin and doubles as a microcirculation-boosting massage tool to promote cell renewal. Clinically shown to be twice as effective at reducing pore appearance compared to washing by hand, it also claims 100 percent makeup removal efficacy.

Living Proof Perfect hair Day Sheer Clean Dry Shampoo Mist ($33)

Living Proof's latest dry shampoo skips the aerosol and chalky finish, relying instead on a patent-pending Micellar Bi-phase Cleansing System that actually breaks down oil rather than just masking it. The formula’s Micro-Suspending Network evenly distributes micelles throughout the hair to dissolve oil, which then gets absorbed by ultralight microspheres. We’ve also tested it on darker hair, and there’s zero white cast—just hair that looks and moves like it does after a fresh blow-dry.

Cadence The Jelly Capsule Set by Larissa Mills ($72)

Cadence just gave your travel bag a glow-up. Designed with content creator Larissa Mills, the brand's new collection reimagines its leakproof, magnetic Capsules in a translucent, shimmer-flecked finish inspired by the nostalgic charm of jelly shoes. TSA-compliant, leakproof and refillable for everything from face wash and shampoo to supplements and jewelry, the versatile trio of Medium Capsules comes in three shades (Jelly Moon, Jelly Sky and Jelly Sun) with Mills's custom "Mother Says" Tile labels: sweet, personal reminders like "I Love You" and "You've Got This."

Mills, who travels often, says Cadence was a game changer for her routine. “We dumped Larissa’s big travel bag out and organized it by product type, putting them into Capsules and infused the adapters, which create a really elegant pour no matter what product you’re using,” says founder Steph Hon. “You don’t need to be worried about your lotions or oils spilling or going bad—you won’t waste a drop.”

L'Oréal Paris Infallible Cushion Foundation ($20)

As we reported last year, cushion foundation is back and not going anywhere anytime soon. This one, which comes in 20 shades, packs L'Oréal's cult-favorite Infallible long-wear technology into the viral tap-and-go format, delivering seamless, soft-matte coverage with up to 24 hours of wear. It's waterproof, sweat-resistant and transfer-resistant, so gym sessions, humidity and everything in between don't stand a chance. Plus, the compact comes with a built-in mirror and puff applicator, making it super user-friendly, especially if you're a girl on the go.

Parëva GFP12 Collagen Eye Serum ($69)

This science-backed serum targets the entire "aging cascade" around the eyes—collagen loss, weakened barrier, fading fat support—that leads to crepiness, dullness and wrinkles. Its 12-ingredient bio-active formula (six peptides, a growth factor delivery system, triple lipids, multi-weight hyaluronic acids and clinically studied botanicals) works alongside the brand's proprietary Molecur 3 technology to smooth, hydrate, brighten and firm in one step. We love the cooling applicator, too.

“This creamy-gel serum offers five benefits in one: anti-wrinkle, hydration, strengthening of the skin barrier, brightening and reinforcing skin’s plumpness because we know some fat loss is inevitable with age,” says founder Smitha Rao, noting that you should use it morning and night for optimal results. “You can use it all around your eyes—even on your upper lids—as well as on deep lines, like the ones around your mouth.”

Cécred Restoring Lash & Brow Builder ($48)

The brand’s Restoring Hair & Edge Drops have remained one of its best-sellers for a reason, pairing dermatologist-grade research with proprietary technology. Now, the brand extends that formula with this new prostaglandin-free serum for lashes and brows, which is powered by the same Biopeptide-5 base and patent-pending Bioactive Keratin Ferment. It promises to deliver visibly thicker, denser lashes and brows in 45 days without redness and irritation.

banu Deep Drench Moisturizer ($44)

If your skin is feeling maxed out after too much benzoyl peroxide, retinoids or exfoliating toners, this cushiony moisturizer offers the kind of hydration without heaviness you will love. Acne-safe and packed with sodium PCA, saccharide isomerate and beta-glucan, it attracts and locks in moisture as it keeps the skin barrier happy underneath. In clinical testing, hydration jumped up to 46 percent immediately after using the cream and that level stayed up for 24 hours. Plus, 97 percent of participants saw real improvement in their barrier function after just one use.

Wavytalk Airshape Pro Roller Air Styler Set ($299)

The first air styler with Auto-Wrapping Rollers, this innovative device is a must-have for those with long hair or those who struggle with making their curls last. It uses Coanda airflow to automatically wrap your hair around the roller before detaching, so you can curl and set your style in one step. How cool! Plus, according to Wavytalk, its proprietary AirGrip “delivers twice the air pressure of competing stylers” for a wrap that really holds, and its built-in heat control caps the airflow at 302 degrees to keep damage in check. It also comes with Auto-Wrapping Curlers, a volumizing oval brush and a blowdryer so you have everything you need for the perfect style.

Laura Mercier Bonne Glow Cream Face & Eye Palette ($59)

This creamy, balm-to-powder face and eye palette brings the brand's three-decade "skin-first" philosophy to life with a formula that sculpts, flushes and highlights in one swipe. Featuring a blush, highlighter and bronzer in four shade options—Bisou, Amour, Jolie and Chérie—it aims to mimic the flush you get from sunshine or a good workout. The payoff: a soft-focus, lit-from-within, waterproof glow that blurs and lasts all day (up to 16 hours), no blending skills required.

Vanicream Enhanced Moisturizer ($18)

This new body moisturizer takes its cue from the brand's established, best-selling Daily Facial Moisturizer, which we’ve loved for years, along with just about every leading dermatologist. Hyaluronic acid, glycerin and five key ceramides deliver hydration and barrier support that actually hold up throughout the day, even if you apply it at night before bed. Plus, the texture is light enough to stay comfortable if you live in a humid climate, without sacrificing the lasting moisture the face version is known for. It also has the National Eczema Association Seal of Acceptance.

Personal Day Overdew Barrier Cream ($42)

Lili Reinhart’s latest addition to her acne-safe Personal Day lineup is this rich, cushiony cream, which is a must-try for anyone whose skin needs both hydration and calm. Squalane, tiger grass and niacinamide work together to deeply hydrate, plump skin and fade hyperpigmentation while also treating acne-related inflammation. And of course it does all this without clogging pores.

Dieux Firm Revival HydroRetinal Firming Serum ($42)

If you've quit retinol more times than you can count, Dieux wants a redo. The brand's first-ever retinal is built for sensitized skin and serial irritation sufferers, delivering visible firming, smoother wrinkles and even tone without the dreaded purge. In clinical testing, 90 percent of users saw fewer fine lines in just four weeks. It's also hydrating enough to skip the redness spiral entirely, and the ultra-lightweight, Plastic Negative–certified tube lends a nice eco-friendly touch.

PATTERN Vibrating Flat Iron ($119)

After years of learning tips and tricks from the top hairstylists in the world, and seven years as founder of PATTERN, Tracee Ellis Ross knows what curls and coils need to look their best. One of those things is the brand’s first-ever vibrating flat iron, designed with a unique vibration technology and ceramic-coated, dual-action plates for even heat distribution. Producing 12,000 vibrations per minute, it helps reduce tension and snagging for a smoother glide and fewer passes. It’s a sure thing for silky-smooth strands.

fresh Soy Cleansing Jelly Balm ($42)

This first-of-its-kind oil-in-jelly formula—three years and 62 trials in the making—transforms from jelly to oil and then milk, dissolving makeup, sunscreen and daily grime with ease. The glassy green jelly is chock-full of hydrating soy proteins, chlorella extract and an innovative oil-binding complex, so skin gets clean, but not stripped. Plus, in a self-assessment taken by testers, 95 percent agreed that it doesn't cause foggy eyes after rinsing, a common issue with many cleansing balms.

Dr. Dennis Gross DRx BioRejuvenation Serum Collagen Amino Acids + G.N.A. ($89)

This advanced formula pairs collagen amino acids—the actual building blocks collagen is made from—with what the brand calls G.N.A.: glutathione, niacinamide and adenosine. This powerhouse skin-care trio works together to reignite skin's natural energy cycle rather than just sit on top of the skin. For anyone with lines and wrinkles, nasolabial folds or jowls, this is a great topical option.

“It provides 12 collagen amino acids at a scientifically precise ratio to visibly lift, sculpt and tighten your skin,” says founder and New York dermatologist Dennis Gross, MD. “For the first weeks, you’ll see hydrated skin with a smooth, healthy glow, and your texture will show improvement. And then after that first month, that’s when the magic happens. That’s when your skin begins to look visibly tighter, more lifted and more sculpted.”

TINGE Body Beam ($46)

Ask any celebrity makeup artist and they’ve probably used TINGE on their A-list clients. New from the brand is this water- and transfer-resistant body highlighter that delivers radiant, reflective skin that holds up through sweat, swimming, rain and everything else summer throws at it. The lightweight, oil-free formula dries fast, revealing a natural, glitter-free luminosity. Available in two sheer, skin-tone-friendly shades, you can wear it solo or mix it into the brand's best-selling body tint for a customizable glow.