Hundreds of products come across our desks every month, but not all of them deliver on their claims or live up to the hype. (Not everything that goes viral on TikTok is a miracle worker.) This is our exclusive curation of the best-in-class beauty products our editors can’t stop talking about right now. From amika’s advanced leave-in for color-treated hair to Urban Decay’s buzzworthy setting spray, here’s the inside scoop on the latest launches for August (and stay tuned for more to come throughout the month!).
The Best New Beauty Products in August 2026
amika The Protector Strengthen Treatment ($34)
Your new insurance policy for color-treated hair, this leave-in treatment fights fading for up to 40 washes while fortifying strands to be 5.2 times stronger with 81 percent less breakage. Powered by a Color-Longevity Complex and antioxidant-rich sea buckthorn extract, it shields against the common culprits of color fading, like UV exposure, chlorine and heat damage, so your color stays vibrant and healthy.
DIBS Beauty The Edit Stick Brightening & Blurring Concealer Duo ($32)
Consider your under-eye routine officially streamlined. This dual-ended stick pairs a vitamin C–infused brightener with a medium-coverage concealer (apply the brightener first or use them separately), so you can reduce dullness and blur texture with one product. The dermatologist-tested, noncomedogenic, satin-finish formula stays crease-resistant all day while feeling hydrating, not cakey, and comes in 20 shades for a true match. It’s basically everything your dark circles have been hoping for.
Elizabeth Arden Advanced Gold Ceramide Capsules ($99 for 60 capsules)
This is the brand's biggest upgrade to its iconic capsule franchise in years. The star addition is a patent-pending P-PAR Longevity Catalyst, which signals receptors in the skin to support its own natural ceramide production, essentially helping prevent barrier damage before it starts rather than just reacting to it after the fact. Each pre-measured, biodegradable capsule keeps the formula fresh and potent until the moment you use it. Plus, clinical results show 95 percent of users agreed skin looked younger in just seven days.
Urban Decay All Nighter Ghosting Spray ($34)
A loose setting powder in spray form? Sign us up! Instead of the mess and effort of a traditional powder, this aerosol delivery system mists microfine corn and tapioca starches onto your skin for an instant airbrushed, matte finish with up to 24-hour wear. It's alcohol-free, fragrance-free and comes in three tinted shades—Light, Medium and Deep—so there's zero white cast, and zero dry time, making it a smart pick for deeper complexions, too.
Lauvée Facial Cleansing Brush ($179)
A Paris-born cleansing tool that's making a strong case for ditching your manual cleanser for good. Powered by the brand's patented DMC System technology, it uses high-frequency percussive vibrations to deeply dislodge impurities, excess oil and dead skin cells—all in just 35 seconds. Its antibacterial silicone head is gentle enough for sensitive skin and doubles as a microcirculation-boosting massage tool to promote cell renewal. Clinically shown to be twice as effective at reducing pore appearance compared to washing by hand, it also claims 100 percent makeup removal efficacy.
Cadence The Jelly Capsule Set by Larissa Mills ($72)
Cadence just gave your travel bag a glow-up. Designed with content creator Larissa Mills, the brand's new collection reimagines its leakproof, magnetic Capsules in a translucent, shimmer-flecked finish inspired by the nostalgic charm of jelly shoes. TSA-compliant, leakproof and refillable for everything from face wash and shampoo to supplements and jewelry, the versatile trio of Medium Capsules comes in three shades (Jelly Moon, Jelly Sky and Jelly Sun) with Mills's custom "Mother Says" Tile labels: sweet, personal reminders like "I Love You" and "You've Got This."
Mills, who travels often, says Cadence was a game changer for her routine. “We dumped Larissa’s big travel bag out and organized it by product type, putting them into Capsules and infused the adapters, which create a really elegant pour no matter what product you’re using,” says founder Steph Hon. “You don’t need to be worried about your lotions or oils spilling or going bad—you won’t waste a drop.”
L'Oréal Paris Infallible Cushion Foundation ($20)
As we reported last year, cushion foundation is back and not going anywhere anytime soon. This one, which comes in 20 shades, packs L'Oréal's cult-favorite Infallible long-wear technology into the viral tap-and-go format, delivering seamless, soft-matte coverage with up to 24 hours of wear. It's waterproof, sweat-resistant and transfer-resistant, so gym sessions, humidity and everything in between don't stand a chance. Plus, the compact comes with a built-in mirror and puff applicator, making it super user-friendly, especially if you're a girl on the go.
Parëva GFP12 Collagen Eye Serum ($69)
This science-backed serum targets the entire "aging cascade" around the eyes—collagen loss, weakened barrier, fading fat support—that leads to crepiness, dullness and wrinkles. Its 12-ingredient bio-active formula (six peptides, a growth factor delivery system, triple lipids, multi-weight hyaluronic acids and clinically studied botanicals) works alongside the brand's proprietary Molecur 3 technology to smooth, hydrate, brighten and firm in one step. We love the cooling applicator, too.
“This creamy-gel serum offers five benefits in one: anti-wrinkle, hydration, strengthening of the skin barrier, brightening and reinforcing skin’s plumpness because we know some fat loss is inevitable with age,” says founder Smitha Rao, noting that you should use it morning and night for optimal results. “You can use it all around your eyes—even on your upper lids—as well as on deep lines, like the ones around your mouth.”
Laura Mercier Bonne Glow Cream Face & Eye Palette ($59)
This creamy, balm-to-powder face and eye palette brings the brand's three-decade "skin-first" philosophy to life with a formula that sculpts, flushes and highlights in one swipe. Featuring a blush, highlighter and bronzer in four shade options—Bisou, Amour, Jolie and Chérie—it aims to mimic the flush you get from sunshine or a good workout. The payoff: a soft-focus, lit-from-within, waterproof glow that blurs and lasts all day (up to 16 hours), no blending skills required.
Dieux Firm Revival HydroRetinal Firming Serum ($42)
If you've quit retinol more times than you can count, Dieux wants a redo. The brand's first-ever retinal is built for sensitized skin and serial irritation sufferers, delivering visible firming, smoother wrinkles and even tone without the dreaded purge. In clinical testing, 90 percent of users saw fewer fine lines in just four weeks. It's also hydrating enough to skip the redness spiral entirely, and the ultra-lightweight, Plastic Negative–certified tube lends a nice eco-friendly touch.
TINGE Body Beam ($46)
Ask any celebrity makeup artist and they’ve probably used TINGE on their A-list clients. New from the brand is this water- and transfer-resistant body highlighter that delivers radiant, reflective skin that holds up through sweat, swimming, rain and everything else summer throws at it. The lightweight, oil-free formula dries fast, revealing a natural, glitter-free luminosity. Available in two sheer, skin-tone-friendly shades, you can wear it solo or mix it into the brand's best-selling body tint for a customizable glow.
fresh Soy Cleansing Jelly Balm ($42)
This first-of-its-kind oil-in-jelly formula—three years and 62 trials in the making—transforms from jelly to oil and then milk, dissolving makeup, sunscreen and daily grime with ease. The glassy green jelly is chock-full of hydrating soy proteins, chlorella extract and an innovative oil-binding complex, so skin gets clean, but not stripped. Plus, in a self-assessment taken by testers, 95 percent agreed that it doesn't cause foggy eyes after rinsing, a common issue with many cleansing balms.
