Applying a moisturizing product immediately after showering is one of the most tried-and-true ways to keep skin hydrated and healthy. In fact, in 2022, CeraVe asked more than 50 dermatologists across 23 countries for their number-one body skin-care tip, and 96 percent said moisturizing after the shower while skin is still damp.
Over the past year, a wave of launches has taken this advice a step further by bringing hydrating products directly into the shower. As someone who doesn’t love—and often skips—applying moisturizer, adding these formulas to my shower routine has completely changed my skin without adding another step to my regimen. From balms to oils, these innovative products are meant to be applied the moment you turn the shower off, while skin is still wet, before you towel off, helping lock in moisture.
















