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Why a Plastic Surgeon Is Backing Gwyneth Paltrow’s Latest Serum Launch

“These are some of the most powerful results we’ve ever seen with a topical treatment.”

Why a Plastic Surgeon Is Backing Gwyneth Paltrow’s Latest Serum Launch
Anjelica Rivera

Ask a plastic surgeon for their favorite anti-aging serum and, unless there’s some solid studies and proven results, you just won’t get a long list.

Enter goop’s Youth-Boost Peptide Serum, which launched over the weekend. Backed by a collaboration between Gwyneth Paltrow and Chicago plastic surgeon Julius Few, MD, the all-in-one anti-ager claims to “target wrinkles, hyperpigmentation, texture, firmness, elasticity, glow, barrier support, and more, revealing initial results in as little as seven days.”

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But perhaps the two most outstanding statements the peptide-powered product can hang its hat on: Dr. Few thinks it works and the results were so significant, they were published in the peer-reviewed medical journal Aesthetic Surgery Journal Open Forum.

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“My team and I were genuinely surprised,” Dr. Few says of the blinded-controlled clinical trial he held for the product. “These are some of the most powerful results we’ve ever seen with a topical treatment. Many serums have one active protein powerhouse ingredient—this one is made with multiple clinically functional ingredients.”

Anjelica Rivera

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The Benefits:

I have incredibly sensitive skin and, even with the long list of hard-working ingredients (besides peptides, there’s also ceramides, postbiotics, astaxanthin-rich microalgae, black tea ferment and niacinamide in the mix), this formula doesn’t disturb it. It’s lightweight and silky—sort of like a perfect summer skin-prep that makes moisturizer and SPF go on smoothly, while giving some glow and anti-aging advantages. As Dr Few sums it up: “This is really something that can be used every day, and you’re not beating the skin up…you’re allowing it to do what you need it to do.”

Price/Where to Buy:

$150, goop.com

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