With the Big Game just around the corner, plenty of us sports fans aren't just gearing up to celebrate. We're also preparing to face the next day: Monday. 60% of Americans and Canadians agree they’re likely to have a 'case of the Mondays' after the Super Bowl, according to a recent survey conducted by Talker Research on behalf of Coors Light. With a new campaign geared towards correcting your case of the Mondays, Coors Light is diving into...beauty? Introducing the Coors Light Chill Face Roller, designed to help you use its iconic blue rocky mountain can to soothe skin, reduce puffiness and boost your mood.
“At Coors Light, we’ve always believed in delivering refreshment and chill to our fans in unexpected ways,” says Marcelo Pascoa, Vice President of Marketing at Coors Light. “With the Coors Light Chill Roller, we’re taking that mission to the next level by bringing the mountain cold of Coors Light directly to your daily routine. Why not chill your face while you chill your Case of the Mondays?”
We know that practices like ice rolling have major skincare benefits. And the invigorating cooling, tightening effect helps skin wake up, even on your worst Monday.
Just pop a Coors Light can into the roller and go to work applying the soothing chill to your face. Gently roll as soon as the mountains turn blue!
The Coors Light Face Roller will be available for a limited time exclusively on Shop.CoorsLight.com starting January 27 at noon ET. Alongside the face roller, the brand is releasing a limited edition Mondays Light 12-packs, and limited-time Case of the Mondays merchandise, including shirts, matching sweat sets, hats and more.
