Hundreds of products come across our desks every month, but not all of them deliver on their claims or live up to the hype. (Not everything that goes viral on TikTok is a miracle worker.) This is our exclusive curation of the best-in-class beauty products receiving rave reviews from our team and hitting shelves right now. From Armani Beauty's reformulation of its cult-classic Luminous Silk Foundation (everyone is talking about this on social right now) to philosophy's first cleansing balm, we’ve got the inside scoop on all the newness.
The Best New Beauty Products This Month
Armani Beauty Luminous Silk Perfect Natural Glow Foundation ($69)
No one asked for this reformulation (after 25 years!), but it's actually really good. The brand's iconic foundation still offers the same radiance we love, but it's now infused with skin-care ingredients, including glycerin, niacinamide, Mediterranean lily extract and white lupine extract, which improve hydration, luminosity and firmness. The shade range has also been expanded to 44, and 18 of them are new, made with ultramarine and green pigments that give the deep and olive shades a more precise color match.
Dove Whole Body Deo Alcohol Free Spray ($12)
The number-one dermatologist-recommended whole body deodorant is now alcohol-free, and we love this new formula. Infused with 35-percent nourishing serum, it helps keep skin hydrated, smooth and comfortable (no itching or irritation), while keeping B.O. at bay for 72 hours. Apply it under your arms, on your feet, under bra rolls, etc. Choose from six different scents: Coconut Vanilla, Berry Blush, Gardenia Breeze, Morning Dew, Peach Glow and Lavender Bloom.
Kiehl's Ultra Facial Meltdown Recovery Medicated Cream ($45)
For those bothered by itching and irritation due to eczema and rashes, this lightweight, medicated face moisturizer provides fast relief to soothe the skin barrier. In fact, the brand says "skin discomfort relief begins in five seconds from environmental aggressors that result in dryness, skin tightness and/or rough texture." In clinical testing, after four weeks of use (with twice daily use), the cream participants experienced an 89-percent reduction in skin flaking due to dryness and a 71-percent reduction in the look of redness. Skin looked smoother and felt intensely moisturized and less tight.
Virtue Strength & Shield Leave-In Conditioner ($38)
Powered by the brand's patented and ultra-repairing Alpha Keratin 60ku—a first-of-its-kind bio-identical keratin protein derived from hair—this lightweight, leave-in does it all. From detangling to strengthening fragile strands, it softens and smooths hair while also protecting it from heat damage (up to 450 degrees), UV rays and pollution. Based on independent, third-party instrumental data, the formula makes hair six times softer after just one use and 11 times easier to comb. After five uses, the hair has two-and-half times less breakage.
Skinfix Target+ Brighten + Firm 15% Vitamin C Serum ($69)
The first clinical vitamin C serum with National Eczema Association approval, this formula combines 15-percent THD (a potent, stable form of vitamin C) with two peptides: one to boost brightening power and one to double down on firming benefits. There's also 5-percent glycerin for barrier support (you can feel the difference) and several additional antioxidants. The result? The brand says it "visibly fades dark spots and lines in just one month," and it does so "without irritation, even if you're sensitive." We also love the airless bottle, which protects the formula from oxidation.
Prada Beauty Conceal Blurring + Micro-Correcting Concealer ($48)
Is this the chicest concealer on the market right now? We'd make the argument for sure. Formulated with 80-percent skin-care ingredients, including a unique peptide complex that helps reduce the look of fines lines and dark circles), this medium-coverage concealer is both blurring and buildable. Glycerin and squalane lend hydrating and smoothing benefits, and we love the arrow-shaped doe-foot applicator that lets you work around your eyes, nose and elsewhere with precision.
California Naturals Classic Coconut Scrub Tub ($30)
You probably know CaliforniaNaturals for its (or maybe you've seen Owen Wilson touting it on social; he's an investor and the brand's chief shampoo officer), but there are some great body products in the lineup worth trying, too. New to the group is this adorable tub of sugar scrub that smells divine if you love warm toasted coconut. It's exfoliating and moisturizing thanks to the blend of raw sugar crystals, coconut oil, maple and vitamins C and E.
Dior Capture Night Creme ($192)
The in-office regenerative medicine trend is also playing a big role in new skin-care formulas, and this one is a great example. A reformulation based on new scientific developments, this ultra-luxe cream stimulates collagen production while you sleep, which we know is the skin's biggest time for repair. However, Dior realized through research that "paradoxically, nighttime also favors the breakdown of collagen. During the night, skin loses 28 percent of collagen I." To counteract that, this formula uses the brand's proprietary OX-C Treatment and Prolatonine to smooth and firm skin for visible results after just seven days.
Not Your Mother's Aura Boost Anti-Frizz Shampoo and Conditioner ($11 each)
Catering to Gen-Z consumers who are prioritizing self-care and seeking beauty products that also boost their mood, this shampoo and conditioner duo blends hair-strengthening peptides and hydrating hyaluronic acid with magnesium and a mood-boosting, "Comforting Coconut Pistachio" scent. Great for those with dry, frizzy hair and color-safe, the formula smooths broken strands and flyaways for a sleek finish.
philosophy Purity Made Simple One-Step Meltaway Cleansing Balm ($38)
Three years in the making, this creamy cleansing balm from the brand's beloved Purity Made Simple line melts away everything from sunscreen to waterproof mascara with ease—no greasy residue. "It can be used on a wet or dry face, but the brand actually recommends using it on wet skin [contrary to how we typically use cleansing balms]," says Kathryn Cunningham, senior director of global marketing activation for philosophy (Skincare and Fragrance) at Coty. "You can also use it as a mask for more hydration." It's clinically proven to boost skin's hydration levels by 17 percent immediately after rinsing.
IT Cosmetics Do It All Sheer Tint Face Balm ($34)
Designed with the over-40 set in mind, but great for anyone seeking skin care–infused makeup, this multitasking skin tint transforms from a balm to a lightweight serum on the skin. Formulated with 92-percent skin-care ingredients, including a collagen peptide complex, hyaluronic acid and vitamin E, it not only gives you an instant glow, but also improves the look of your skin over time (fine lines look smoother, etc.).
DEINDE Overnight-Sculpting Face Tape ($18)
It seems like everyone is taping their face before bed these days, so this new launch from DEINDE is right on trend, and of course we love the branding moment, which we've been seeing a lot this year with under-eye patches. "Each pouch comes with 128 pre-cut strips of medical-grade kinesiology tape that stay secure all night," says Alex Kelley, the brand's head of marketing. "You can apply them to your cheeks, crow's-feet, forehead, smile lines and neck to support your skin's natural structure and soften the look of fine lines. It's an easy 'no-tox' alternative for subtle overnight sculpting."
Charlotte Tilbury Airbrush Flawless Blur Concealer ($36)
The brand's best-selling Airbrush family has a new member: this ultra creamy, matte but not drying, full-coverage concealer that is a no-brainer for making dark circles and redness disappear. What makes it so special is its Elastic-Stretch technology, which provides up to 24 hours of "creaseless, life-proof wear," and the diamond-shaped flex applicator that deposits product like a charm. It also comes in 34 shades.
Jones Road Beauty Shower Gel ($36)
This month, the brand revealed its debut into body care, and this shower gel is a standout. It's unisex, comes in two relaxing scents—Shower and Citrus Spa—and supports the skin barrier, so it cleanses without stripping. “I love the gentle formula and refreshing smell," says founder Bobbi Brown. "I use this and know my skin will feel moisturized, refreshed and ready to go. It cleans, but it also leaves my skin feeling cared for.”
Nécessaire Rosemary Leave-In Mask ($60)
If you love the brand's Rosemary Shampoo, you will love this new addition to the collection. Boasting the same luxurious rosemary scent, the gel-cream, leave-in mask uses strengthening rosemary extract and 5-percent vegan keratin to "restructure weakened strands for stronger, healthier hair that is resilient against future breakage." Use it once or twice a week in place of conditioner and enjoy your smooth, silky hair that smells oh so good.
