We were fascinated to learn of the existence of a flower found in the Caribbean and Mediterranean that, amazingly, never wilts, even after its been picked from its tree. Aptly named the immortelle flower, it’s the main inspiration and ingredient for L’Occitane‘s latest anti-aging product, Immortelle Very Precious Cream.
L’Occitane claims that the immortelle flower’s ability to stay vibrant translates into the cream’s collagen- and circulation-boosting characteristics. Various signs of aging, like wrinkles and discoloration, are all addressed by this unique ingredient. Hopefully, rubbing it in means its properties will rub off on your skin.
