Swiss Beat: A Look Inside Valmont CEO Sophie Guillon’s Beauty Routine

Swiss Beat: A Look Inside Valmont CEO Sophie Guillon’s Beauty Routine featured image
Sophie Guillon
This article first appeared in the Summer 2020 issue of New Beauty. Click here to subscribe

With a 300-plus-SKU, Switzerland-based beauty company that boasts two separate perfume lines, to a schedule that involves practically living on a plane, Valmont CEO Sophie Guillon takes her results-driven, global-influenced beauty routine very seriously.

Solo Mission
If I had to pick one product from my line that I can’t live without, it’s the Prime Renewing Pack ($230). It is perfect—and when you add in the collagen mask, and the Time Master Intensive Treatment, it does everything.

Natural Selection
On a daily basis, I care for experience, emotions and results. Looking for and trying other beauty brands is part of my routine, but I am cautious in my selection. I respect Cellcosmet for its efficacy. The brand is all about delivering its anti-aging promises—and I feel very close to that commitment.

Another brand I like is Margy’s. It was born in and is still based out of Monte Carlo, and has thrived thanks to the vision of Margie Lombard, a Swiss beauty expert with more than 30 years of experience. I share her level of expectation with regards to the ingredients she sources in Switzerland, and respect the way she reconciles technicity with glamour.

Spa Time
I like the Kempinski, of course, but I like smaller towns like Vevey. I love the Trois Couronnes. It’s only 35 minutes away, so I’ll go for the weekend with my daughter and we make it a two-day retreat: She gets a massage, I get a massage, we go shopping, and we visit the Charlie Chaplin Museum. He finished his life in Switzerland and was a customer of Valmont for a long time, so we are fans. I also like the Three Crowns in Vevey—they don’t carry Valmont, but they are so good, I forgive them.

Holy Grail
I love Marvis toothpaste ($10.50). It’s an Italian brand, but it’s big in Switzerland. Marvis, Marvis, Marvis. I think a lot about products I wish I would have invented and this is one of them! It’s so luxe.

Vitamin Shop
For breakfast, I always have Marmite ($12). It’s British, but the Swiss have Cenovis, which is the same. Both are delicious, healthy and full of vitamins.

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