Swiss Beat: A Look Inside Valmont CEO Sophie Guillon’s Beauty Routine

By ·
Swiss Beat: A Look Inside Valmont CEO Sophie Guillon’s Beauty Routine featured image
Sophie Guillon
This article first appeared in the Summer 2020 issue of New Beauty. Click here to subscribe

With a 300-plus-SKU, Switzerland-based beauty company that boasts two separate perfume lines, to a schedule that involves practically living on a plane, Valmont CEO Sophie Guillon takes her results-driven, global-influenced beauty routine very seriously.

Solo Mission
If I had to pick one product from my line that I can’t live without, it’s the Prime Renewing Pack ($230). It is perfect—and when you add in the collagen mask, and the Time Master Intensive Treatment, it does everything.

Natural Selection
On a daily basis, I care for experience, emotions and results. Looking for and trying other beauty brands is part of my routine, but I am cautious in my selection. I respect Cellcosmet for its efficacy. The brand is all about delivering its anti-aging promises—and I feel very close to that commitment.

Another brand I like is Margy’s. It was born in and is still based out of Monte Carlo, and has thrived thanks to the vision of Margie Lombard, a Swiss beauty expert with more than 30 years of experience. I share her level of expectation with regards to the ingredients she sources in Switzerland, and respect the way she reconciles technicity with glamour.

Spa Time
I like the Kempinski, of course, but I like smaller towns like Vevey. I love the Trois Couronnes. It’s only 35 minutes away, so I’ll go for the weekend with my daughter and we make it a two-day retreat: She gets a massage, I get a massage, we go shopping, and we visit the Charlie Chaplin Museum. He finished his life in Switzerland and was a customer of Valmont for a long time, so we are fans. I also like the Three Crowns in Vevey—they don’t carry Valmont, but they are so good, I forgive them.

Holy Grail
I love Marvis toothpaste ($10.50). It’s an Italian brand, but it’s big in Switzerland. Marvis, Marvis, Marvis. I think a lot about products I wish I would have invented and this is one of them! It’s so luxe.

Vitamin Shop
For breakfast, I always have Marmite ($12). It’s British, but the Swiss have Cenovis, which is the same. Both are delicious, healthy and full of vitamins.

Find a Doctor

Find a NewBeauty "Top Beauty Doctor" Near you

Give the Gift of Luxury

NewBeauty uses cookies for various reasons, including to analyze and improve its content and advertising. Please review our Privacy Policy and Terms of Use for more about how we use this data. By continuing to use this site, you agree to these policies.