Drs. Irwin Smigel, Bijan Gohari & David L. Hoexter

PHILOSOPHY

Renowned aesthetic dentist Dr. Irwin Smigel, president and founder of the American Society for Dental Aesthetics, is held in the highest regard for his lifelong contributions to cosmetic dentistry. Recognized as the “father of aesthetic dentistry,” Dr. Smigel is the only dentist to be honored with a permanent exhibition in the National Museum of Dentistry, an affiliate of the Smithsonian Museum. New York University College of Dentistry ...

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Beautiful, natural-looking teeth transform your smile and can create an overall younger appearance
Drs. Irwin Smigel, Bijan Gohari & David L. Hoexter
Cosmetic Dentist
New York, New York

Services Offered

  • Prosthodontics
  • Veneers
  • Bonding
  • Nonsurgical Rehabilitation of the “Smile Zone”
  • Invisalign®
  • Teeth Whitening
  • Periodontics
  • Preventative Dentistry
  • Smile Makeovers
  • Cosmetic Contouring
  • Dental Implants

A Minute With

1.
THE BIGGEST MISCONCEPTION ABOUT OUR PROFESSION
Patients fear pain, especially if they’ve had a bad dental experience before
2.
WHAT SETS OUR PRACTICE APART
We look at our patient’s facial structure and try to enhance what nature has provided; each patient wants to improve their overall appearance, not just their actual teeth. If teeth are too short, leaning in, or not supporting the lower face, nasolabial lines can form, cheekbones can droop and lips can lose contour— changing your teeth can create a more youthful look. We emphasize maintenance after we put work into making beautiful smiles; proper maintenance is imperative
3.
ONE PRODUCT NO ONE SHOULD LIVE WITHOUT
Supersmile® toothpaste
4.
OUR ULTIMATE ADVICE FOR A STUNNING SMILE
Take care of your teeth and maintain the work dentists do
5.
HOW OUR PROFESSION HAS EVOLVED
When we started, aesthetic dentistry was unheard of; it was all about drilling down the tooth and putting a cap over it, or drilling a cavity. Now, dentistry is very much about the beauty of the smile and making teeth look better and healthier without having to drill teeth down to a stump; veneers are achieved with minimal removal of the tooth structure
6.
HOW WE HELP PATIENTS OVERCOME THEIR FEARS
We explain exactly what we are going to do so there are no unwanted surprises

Expert Insight

The Story of SuperSmile

Many years ago when Dr. Smigel first developed the bonding technique, the material stained readily and Supersmile was created to fill that need. Today, Supersmile has a complete oral care and whitening line of 20 products. Under the direction of Lucia Smigel, CEO and president, and Bellanca Smigel-Rutter, executive vice president, Supersmile has become the preferred brand recommended by aesthetic dentists worldwide and a recognized leader in the premium oral care category.


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