Yes, you read that right. July has come and gone and the final weeks of summer are here. If you're not quite ready to give up endless daylight, sundresses, warm temperatures, cold cocktails and summer-friendly beauty products, join me as I recount what NewBeauty readers loved most during the height of the season, such as eyeliners that work especially well on aging eyelids, a brand new baked setting powder that hides wrinkles and the SPF-infused foundation Lindsay Lohan trusts with her ageless face. Also among the month's favorites were investment-worthy skin-care serums and a French pharmacy sunscreen especially suited to protect post-procedure skin. For more of the top 10 and all the details, read on for what NewBeauty readers couldn't stop buying in July.
1 / 10
Named the best splurge on our list of the best eyeliners for mature eyes, CHANEL's formula stands up to water, oil and humidity, is best known for its effortless glide (even over wrinkles), creamy texture and ultra-luxe shades.
BUY NOW - $35
3 / 10
You can't tell me CHANEL's Le Vernis nail polish in Fabuliste isn't the perfect summer-to-fall manicure color. Terracotta-leaning hues look especially great on deep skin tones, says Amy Ling Lin, the founder and CEO of Sundays Nail Studio. “Deep, earthy neutrals complement a darker skin tone without washing it out.”
BUY NOW - $33
4 / 10
To diminish dark circles fast, an effective color-corrector is a no-brainer. In July, our readers flocked to purchase NARS' Light Reflecting Undereye Brightener, a creamy option with hyaluronic filling spheres to draw moisture into the skin and chromatic pearls that add a reflective element to further illuminate the area.
BUY ON SEPHORA - $36
BUY ON ULTA - $36
6 / 10
"Some people don’t think of gel moisturizers as being as rich and hydrating as cream versions, but this one is packed with freeze-dried hydrolyzed collagen, which provides deep hydration," our editor says of the viral sensation that is medicube's Collagen Jelly Cream. "If you are looking for a moisturizer that also helps with signs of aging like uneven skin tone and lack of firmness, this is a great pick."
BUY ON AMAZON - $15
BUY ON ULTA - $15
7 / 10
For the second month in a row, our readers scooped up dozens of bottles of DefenAge's 8-in-1 Bioserum, a skin care product that more than 1,300 NewBeauty readers* swear by for smoothing lines, firming texture and reviving dull skin. Inside are antioxidants, niacinamide, hyaluronic acid, collagen, calming anti-inflammatories, peptides, a retinol alternative and a DNA-repairing enzyme. *Source: BeautyEngine Advanced Research, 2025
BUY NOW - $198
8 / 10
As soon as we saw Lindsay Lohan hit the Freakier Friday premiere red carpet, we all had to ask, is she really aging backward? Turns out, Lohan's (truly) flawless complexion was in part due to a brand-new SPF foundation: Naked Sundays BeautyScreen SPF 50 Peptide Foundation Tint.
BUY NOW - $38
9 / 10
Plated Skin Science's INTENSE Serum was named this year's Best Exosome Serum thanks to how it "harnesses the power of more than 1 trillion platelet-derived exosomes to help combat signs of aging and repair damaged skin." NewBeauty's editorial assistant says, "I gave this product to my 65-year-old mom as a gift and she told me that within a few weeks of using it, she felt like a whole new woman."
BUY NOW - $258
10 / 10
You can snag this eyeliner that a shopper says "works with all the dips and crevasses [of aging skin] quite smoothly" for less than $10 on Amazon right now.
BUY ON AMAZON - $9
BUY ON ULTA - $12
