The Real Reason Your Hair Keeps Getting Frizzy (No Matter How Many Serums You’ve Tried)

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We’ve all been there before; use serum, blow-dry, use serum, flat iron, use serum—and the second you step outside into the summer humidity, your sleek tresses turn into a mega disaster in seconds. “But I’m doing it all right, why is my hair still frizzing?” you ask? Simple: too much protein and not enough moisture.

The key to perfect hair, like many things in life, is all about balance. The perfect balance of protein and moisture results in perfect hair. The idea that protein treatments provide moisture is a major mane misconception. While protein treatments strengthen your locks, they do not moisturize them.

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Ultimately, too much protein can throw off the natural moisture balance, drying hair out and making it more prone to breakage, frizz and damage. Frizz happens when the cuticle layer of the hair is elevated, allowing the hair to become more porous, which also means it loses moisture.

To avoid overdosing on protein, stay away from treatments that are referred to as reparative or restorative and house ingredients such as keratin, silk, collagen and proteins. Instead, aim to use moisturizing treatments that are referred to as hydrating and nourishing and house ingredients such as glycerin and different variations of diluted oils (argan, olive, coconut, etc.).

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To rid your tresses of the unpleasant frizz and nourish them back to life, we suggest Living Proof’s NoFrizz Nourishing Oil, an oil blend of babassu, jojoba and moringa oils that mimicks the hair’s natural oil by matching the fatty acid compound found naturally in the hair. It should be applied to damp hair and then left in to moisturize and provide protection against frizz.

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