Benefit Cosmetics

Mascara

How This New Magnetic Upgrade on a Cult-Classic Mascara Helped Me Ditch Lash Extensions

By Tatiana Bido, Features Editor February 18, 2021

They’re actually “real” now.

benefitprimer

Benefit’s Cult-Classic Primer Just Got a Long-Awaited Update

By Danielle Fontana Dooley, Senior Digital Editor November 22, 2019

Third time's the charm.

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Mascara

Benefit’s New Mascara Gives You Twiggy-Like Lashes in Seconds

By Brittany Burhop Fallon, Beauty Director February 13, 2018

Zero flaking or smudging involved.

Benefit’s New Site Is Basically Like FaceTune for Your Brows

Benefit Issues a Recall on Its Cult-Classic Brow Gel

benefitcosmetics

Benefit’s Annie Ford Danielson’s Beauty Rituals

nordstrom

This Brand Is Launching at Nordstrom—and You Probably Didn’t Realize It Wasn’t There Already

Eyebrows

Here’s Exactly How to Shape Your Brows Into the 4 Most Flattering Styles

By Elise Minton Tabin April 24, 2017

Brow raising!

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Eyebrows

First Look: Benefit’s New Brow Collection Is Here to Change Everything

By Carolyn Hsu May 13, 2016

No brow concern goes unaddressed.

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