Benefit Cosmetics

How This New Magnetic Upgrade on a Cult-Classic Mascara Helped Me Ditch Lash Extensions

By Tatiana Bido, Features Editor February 18, 2021

They’re actually “real” now.

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Benefit’s Cult-Classic Primer Just Got a Long-Awaited Update

By Danielle Fontana Dooley, Senior Digital Editor November 22, 2019

Third time's the charm.

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Benefit’s New Mascara Gives You Twiggy-Like Lashes in Seconds

By Brittany Burhop Fallon, Beauty Director February 13, 2018

Zero flaking or smudging involved.

Benefit’s New Site Is Basically Like FaceTune for Your Brows

Benefit Issues a Recall on Its Cult-Classic Brow Gel

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Benefit’s Annie Ford Danielson’s Beauty Rituals

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This Brand Is Launching at Nordstrom—and You Probably Didn’t Realize It Wasn’t There Already

Here’s Exactly How to Shape Your Brows Into the 4 Most Flattering Styles

By Elise Minton Tabin April 24, 2017

Brow raising!

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First Look: Benefit’s New Brow Collection Is Here to Change Everything

By Carolyn Hsu May 13, 2016

No brow concern goes unaddressed.

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