6 Expert-Approved Ways to Keep Your Hair Color Vibrant for Longer

Moroccanoil Blonde Perfecting Purple Shampoo ($24)

Lopez recommends those with blond, silver or ashy hues in their hair to wash with a purple shampoo between once and twice a week.

Made without sulfates, this shine-boosting option keeps blond and silver strands bright while signature argan oil adds shine.

L’Oréal Paris Color Vibrancy Purple Shampoo ($4)

When washing with a purple shampoo, Lopez says to allow the formula to sit in your hair for five to 10 minutes before rinsing.

A little of this vibrant violet formula goes a long way in the brass-busting department, and the price can’t be beat.

amika Fadeblock Pre-Shampoo Color Seal ($25)

To keep your hair color vibrant year-round, Lopez recommends swapping out your regular shower head with a water-filtering head. “The mineral deposits in your water can also pull forward those yellow tones—I won’t move into a new place without one,” he adds.

Another way to lock-in color: Leaving this smart treatment on for one or two minutes before rinsing and shampooing to prevent color wash-out and UV-related fading.

Drybar Blonde Ale Color-Enhancing Brightening Hair Mask ($35)

The science behind the magic of purple shampoo goes back to the basic color wheel. “Purple tones help to color-correct light-colored hair and take away that yellow brass,” says Lopez. 

Just one use of this lavender color-correcting mask significantly cools warmed tones, adds shine and makes hair bouncy-soft. 

Redken Color Extend Brownlights Blue Toning Shampoo ($22.50)

For brunettes with highlights, the same shampoo rules apply, says Lopez, but with a blue formula, instead. However, depending on brass levels, Lopez suggests using one no more than twice a week. 

His favorite pick is this sulfate-free option from Redken that will keep hair looking like you just left the salon.

It’s a 10 Miracle Leave-In Product ($38)

However, color-care doesn’t stop once you’ve stepped out of the shower. Investing in a high-quality leave-in conditioner—this is one of Lopez’s personal favorites—is a must for keeping hair-color vibrant for longer.