Sephora Updates Loyalty Program and, Starting This Weekend, There’s Cash Back Involved

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It’s Friday, it’s (kind of, technically) summer and it’s a big day for beauty enthusiasts as Sephora officially rolls out its new and improved Beauty Insider benefits.

According to a statement from the company, the “evolution” for the beloved loyalty program will “take the client experience to the next level thanks to new offerings like Beauty Insider Cash, which allows clients to get instant savings on their purchase, along with other perks like point multiplier events, more sampling choices than ever, and exclusive experiences like early access to brand launches and the most coveted beauty events.”

Besides all members now receiving free standard shipping, the cash-back feature is especially enticing: Starting today, members can use their points to get instant savings at checkout, with 500 points equating to $10 off at checkout online and in-store.

In addition, once social-distancing is lifted, Sephora will introduce “unique experiences” for members. The perk promises exclusive experiences like “meet ups with brand founders, a facial from a skin-care guru, or a chance to see how their favorite product is made” in exchange for points.

“Our goal is to create a multifaceted and well-rounded program to cater to the changing needs of our clients. We know they want more ways to save and even more access to things like products, brand founders, services and one-of-a-kind experiences that are unique to Sephora,” said Allegra Stanley Krishnan, vice president and general manager of Loyalty at Sephora.

“We also know rewards that provide greater emotional and memorable experiences are the most meaningful for our clients, and we want to continue to deliver personalized experiences where our clients can choose what works best for their needs. The emotional component of loyalty is a vital driver of our loyalty program and what really matters most to our clients.”

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