A New Beauty Retailer Just Launched E-Commerce and We’re Already Obsessed With Its Products

rileyrosemain 1
Photo Credits: Riley Rose

No matter your age, Forever 21’s new beauty concept, Riley Rose, is redefining the beauty space. Stuck on pimples? The store has a solution. Want something that’s not super expensive, yet still delivers results? Covered. We’ll be the first to admit that the store is not the first place we’ll visit for something specific, but with options starting at $1.90, our skeptic minds took a meander. 

Bonus: The store just launched its e-commerce site today, and it includes all the exclusives found at the brick-and-mortar version, plus tutorials, how-tos and free shipping on orders of $50 or more. Here are the coolest brands we think are going to make a breakthrough. 

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1 / 5

Glitter Injections

It’s not subtle, it’s sparkly. If you want to give the whole glitter trend a whirl, this is your (very reasonably priced) starting place.


2 / 5


K-beauty gets a bump with this lighthearted line. It’s fresh, it’s playful, it’s easy, but, most of all, it’s made for everyone who isn’t interested in the intricate, multistep morning beauty routine. 

Image courtesy of Riley Rose

3 / 5


Masks deliver a new level of moisture with this brand, which will have you saving some money on a facial.

4 / 5


Another K-beauty star, this brand has the most subtle messaging and packaging. Have a skin care problem? It’ll diagnose it and deliver results with hardworking ingredients and formulas that take into account skin’s pH to keep it ever-so-balanced.

Image courtesy of Riley Rose

5 / 5

Banila Co.

The primer is about to be the stuff of legends; try it and watch your skin be transformed.


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